Posted at September 30, 2013 10:00 AM in Agency
For small businesses, the decision to change a logo should be driven by a desire to more clearly communicate positioning, rather than an artistic exercise triggered by boredom. After all, a logo is part of a system of visual signals that a brand uses to connect with its marketplace. A logo should not adorn a company's business cards, website, signage or letterhead just for the sake of tradition, but it should visually communicate a core truth about the brand (thus, support the company's positioning). So, changes to the logo should be carefully weighed to ensure that they do not negatively impact the business.
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Posted at September 25, 2013 10:00 AM in Agency
If you’ve been using jQuery -- the lightweight, “write less, do more” library to bring interactive effects to your websites -- you may have missed last spring’s 2.0 release. The good news is that jQuery 2.0 is faster and smaller than all previous versions. The bad news: Because jQuery 2.0 is designed for the modern web, it no longer supports legacy versions of Microsoft Internet Explorer, including IE 6, IE 7 and IE 8. This is a bold move by the jQuery team and has stirred some debate among many web developers.
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Posted at September 23, 2013 10:00 AM in Agency
Editorial calendars aren’t just for glossy magazines. These valuable tools are helpful for marketers everywhere, especially those who regularly produce blog posts, articles, white papers, press releases, and other forms of content.
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Posted at September 16, 2013 10:00 AM in Agency
So, you’ve started using the techniques described in our previous post – from pinging to guest posting and a comments field – and have made some important strides toward improving your company’s outreach. However, you’re still not getting the awesome results for which you hoped. This second set of seven more ways to promote your blog posts gets more granular about the tactics you and your business can take to improve the state of your blog. Most of these steps focus on the behind-the-scenes strategies that will force you to do some thinking and planning to get more concrete results.
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Posted at September 11, 2013 10:00 AM in Agency
Many times, companies don’t design their websites to be an extension of their sales efforts such that it engages prospects and generates inbound inquiries. If your website no more than an online brochure with contact information, it may be time to create a new one that doesn’t sell your business short. Your website should contain compelling, relevant content, tell your story, convince potential customers you can solve their problems, and make it easy for them to contact you. When it’s time to design a new website, you must decide whether to use a CMS or no CMS. CMS stands for content management system, which is sometimes referred to as “content management software.” Examples include WordPress, Joomla, and Drupal.
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Posted at September 09, 2013 10:00 AM in Agency
With so many users on Facebook, there must be an audience you can capture no matter how niche or “uninteresting” your industry is. Despite this, we still hear many brands complaining that their industry is too boring or too niche to get any engagement on Facebook.
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Posted at September 04, 2013 10:00 AM in Agency
So your company has finally seen the light and stuck a toe in social media waters by launching a blog. Welcome to the party! It's a terrific way to market what your company does well, connect with like-minded people (customers), support search engine optimization (SEO), and establish it as a subject matter expert standing head-and-shoulders above the crowd. Many businesses new to blogging believe that creating captivating content and posting it on a content management system are the two most important steps to take. However, there’s a third step that many neglect: How to promote your blog! The greatest blog content in the world does your business -- plus all of those customers you want to attract -- no good if they can't find it.
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