Posted at January 24, 2014 03:51 PM in Agency
Whether marketing surgical devices or craft beer, you may be wondering why competitors are fast becoming the go-to subject matter experts in key industry media channels. Is it perhaps their good luck, charisma, great PR – or something more? Whatever the case, before your boss starts asking why the opposing team is getting so much more buzz, you need to do a competitive analysis to stay ahead of the game. It won’t take long to notice what’s often lacking: A thoughtful strategy that integrates PR with blogging and social media to consistently communicate your news, mission, values and quality, all of which build and reinforce brand loyalty.
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Posted at January 23, 2014 03:45 PM in Breaking News

The YMCA of Greater San Antonio, along with Presenting Sponsor H-E-B, have announced its signature outdoor fitness event, Síclovía, is on the move to a new South Side location. Síclovía will take place on March 30 from 11 a.m. to 4 p.m., starting at the intersection...

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Posted at January 14, 2014 11:18 AM in Breaking News

Sendero Health Plans joined the Latino HealthCare Forum on Dec. 23 to help Austin residents enroll in health plans through the federal Health Insurance Marketplace. This event, featuring Sendero Health Plans at the Latino HealthCare Forum headquarters in Austin, helped to raise local media awareness of...

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Posted at January 08, 2014 04:28 PM in Agency
We hear it all the time: being on social media is no longer a choice and that all businesses must be involved in order to compete in the digital age. But as many digital marketers have come to learn, this is much easier said than done. The question that always baffles marketers is “How does social media fit into my overall marketing strategy?” Answering this question before you decide to get involved in social media is crucial for its success.
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Posted at January 03, 2014 01:11 PM in Breaking News

San Antonians can take the first step to living a healthier life in the New Year by entering the YMCA’s contest for a month’s free membership. YMCA of Greater San Antonio is launching its annual membership drive with a Facebook contest for a one-month, free membership....

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Posted at January 03, 2014 12:12 PM in Agency

Before sitting down to write this blog post, I did my usual due diligence via Google to find how many articles contained the words blogging secrets.

It took Google less than a half-second to discover about 22 MILLION results with Social Media King Chris Brogan’s five-year-old post right at the top.

That’s a lot of mentions about a subject in which there are few, if any, secrets left. Unless, of course, you’ve picked this post out of those millions to read first, hoping to glean so much wisdom that you can hit a first-pitch home run on your initial at-bat.

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