If you use social media, you have public relations. Your interplay with customers on your Facebook page is tantamount to one-on-one public relations. Your tweets mirror the personality of your company. Poorly handled social media posts can be the death of a company and well-handled social media can breathe new life into business.
Public relations is part of how your place of business looks. It’s how customers are treated. It’s anything where a customer – or possible customer – connects with your business. It is your name, your reputation and your future.