In case you haven’t heard, mobile use has surpassed PCs.  As of January of 2014, mobile devices made up 55 percent of Internet usage with 47 percent coming from apps and 8 percent coming from mobile browsers. Yet for all the hype, businesses are only spending 1 percent of their marketing budget on mobile advertising while still spending up to 25 percent on print ads in which only 7 percent of people direct their attention.
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Savvy consumers are looking beyond traditional marketing to inform buying decisions. Content marketing, which helps educate consumers, is providing companies with results by building and maintaining customer relationships through valuable content.
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San Antonio – Nonprofit Community First Health Plans has developed a mobile app in conjunction with the YMCA of Greater San Antonio to promote the FitCitySA.com Million Pound Challenge presented by H-E-B as a fun and simple way to stay fit and healthy this summer. President and CEO Greg Gieseman introduced the app during a...

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Goodwill Industries of San Antonio teamed up with its official fashion bloggers, Pam Lutrell, Agosto Cuellar and Pippa Williams, to host Work It!, a free summer fashion show at the Goodwill Bulverde store on Saturday, June 28.
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