You now have the approval to begin your digital marketing campaign across various social networks—great! So how do you ensure that your content is seen by your followers on Facebook, Twitter, LinkedIn and others, and you are able to reach beyond your followers to connect...

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San Antonio—Nonprofit Community First Health Plans spokeswoman Catherine Zambrano-Chavez was featured on KSAT 12 on June 25 as the local television station covered the news that the U.S. Supreme Court had upheld the use of subsidies for individuals insured under the federal Health Insurance Marketplace. “Community...

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User experience (UX) is a topic you don’t hear about until someone complains that a digital platform is not intuitive or user-friendly. UX should be part of the design process from the early design concepts through the final programming and launching of your digital product.   Why...

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When it comes to marketing events, we have found social media advertising to be one of the most highly effective tactics to drive traffic and registrations. You can find success in relying on PR and organic social media posts, but a well-planned Facebook advertising campaign...

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