#My3Feet Campaign Promotes Cycling Safety

SAN ANTONIO (Sept. 23, 2015) — A citywide increase in bicycling means more people of all ages are cycling on San Antonio’s local roadways, inspiring the City of San Antonio’s San Antonio Bikes program to launch the #My3Feet campaign today to educate motorists about the Safe Passing Ordinance.

“Southtown is the perfect location to start this conversation, as the area is full of bicycling and pedestrian activity,” said Anthony Treviño, Interim Chief of Police.




Adopted by City Council in 2010, the Safe Passing Ordinance sets a required passing distance of 3 feet for cars and 6 feet for commercial or large trucks when passing bicyclists and pedestrians.

“As San Antonio undergoes exciting transformations in our neighborhoods and streets, the way we think about road safety must also evolve,” District 5 Councilwoman Shirley Gonzales said. “This is why we want to encourage everyone who uses our streets to consider the most vulnerable road users, including bicyclists and pedestrians.”

San Antonio Bikes developed the #My3Feet campaign to help resident motorists imagine household items or personal mementos that roughly add up to three feet of space.

The public can read more at the RivardReport.com, the San Antonio Express-News and KSAT 12 and share photos of their personal three feet on social media using the hash tag #My3Feet.


Screen Shot 2015-09-23 at 12.54.46

Rivard Report coverage of #My3Feet campaign is touts need for cooperation between cyclists and motorists. Click to read.


“Communication and word-of-mouth are key to the program’s success,” said Doug Melnick, Chief Sustainability Officer. “I encourage everyone to join the conversation and share ideas on social media, as well as with your friends and family.”


San Antonio Express-News reports on the #My3Feet campaign.

San Antonio Express-News reports on the #My3Feet campaign. Click to read.


In 2014, San Antonio recorded 325 bicycle-related crashes, 799 pedestrian-related crashes and 54 pedestrian deaths according to the City’s Transportation & Capital Improvements Department.

The #My3Feet campaign includes outdoor advertising on roadways with high rates of traffic incidents involving cyclists, pedestrians and motor vehicles. Social media users are encouraged to utilize the #My3Feet and #SABikes hashtags to participate in the campaign for a chance to win bicycle helmets and other prizes. San Antonio Bikes will feature the #My3Feet campaign with an inspiration wall at major events including Síclovía on Sept. 27 and San Antonio Bike Octoberfest on Oct. 10.

For more information, visit sanantonio.gov/sabikes.


About San Antonio Bikes

San Antonio Bikes is a City of San Antonio program which aims to increase bike ridership for daily travel in San Antonio. Organized through the City of San Antonio’s Office of Sustainability, San Antonio Bikes works with a variety of agencies and stakeholders to improve cycling safety while raising awareness about “muscle-powered” transportation. For more information, visit sanantonio.gov/sabikes.

City on the Rise: San Antonio

San Antonio is a city on the rise for the new face of America—a diverse, progressive and globally competitive city with a solid vision for national and international economic development. The City of San Antonio maintains a strong financial position with a “AAA” general obligation bond rating from all three major rating agencies. In 2014, Forbes labeled San Antonio the “Best City in the Southwest” for adults ages 18-34 for its dynamic economy, employment opportunities and affordable living. As the seventh-largest city in the United States, San Antonio is experiencing solid economic growth in 21st century industries such as bioscience, aerospace, cybersecurity and healthcare, which contribute billions to the local economy. San Antonio has also positioned itself at the forefront of the New Energy Economy in the United States, committed to investing and creating employment opportunities in green industries. San Antonio continues to experience the addition of missions at its several military commands, further fostering a significant relationship spanning more than 200 years. Thirty-one million visitors come to San Antonio every year, generating more than $13.4 billion annually and making the travel industry a vital asset to the city’s economic health. For more information, visit www.sanantonio.gov.

esd newsletter

esd social

esd & associates 12/11/18
Tonight our team shopped for toys to help support Mister Sparky San Antonio and Bill Taylor’s Bill’s Elves! We are so happy to be a part of making sure thousands of San Antonio-area kids under the care of Child Protective Services get a Christmas toy this year!
esd & associates 11/22/18
Today esd is so thankful for all of our clients, staff, family, and friends this Thanksgiving. #HappyThanksgiving
esd & associates 11/14/18
We are so proud to have been present today at the Generations Federal Credit Union (GFCU) Annual Turkey Express! Every year, GFCU provides turkeys to the selfless men and women at San Antonio Fire Departments citywide to thank them for the service and sacrifice of spending this holiday keeping us safe.
esd & associates 11/13/18
Here’s an example of how a refresh of your social media can have a big impact. Interested in social media services? Let’s talk!
esd & associates 10/10/18
"Successful businesses are built by being clear about and aligning brand promises and customer expectations." Need help with customer experience management? Call us today!

Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.