Graphic Design Trends In 2018

Graphic Design Trends In 2018

Whether you are looking for inspiration for a new design or just want to learn about this year’s trends, look no further. 2018 is full of great design trends I’m sure will get those creative juices flowing. I am looking forward to seeing more of double exposure, double lighting and creative typography.


Double Exposure  

Designing with a double exposure has been gaining popularity in recent years. It’s a technique that involves a lot of image manipulating between two images. The end result is one image with a portion of the second image standing out. I’ve seen it everywhere from movie posters to book covers. I feel that this creativity helps express the story behind the design. It’s an amazing way to reach out and grab the attention of the viewer.

Double lighting

Double lighting sounds like a photography technique, but its actually done in design production. Double light takes on the effect from two separate light sources or two separate color channels, creating a retro yet modern look. It’s a composition that can easily create new shapes with just the right amount of light. I recently found a local band promoting an upcoming show using double light as part of their promoting, and I feel this trend will become more common as the year goes on.


Rivers Wants; Photo by Matt Sevier

Creative Typography

Creative typography is still a favorite among designers. It’s a combination of creativity, imagination, and technique straight from the mind of the designer. I love the idea that I can take this design in any direction I want. There is no wrong or right way when it comes to creative typography. You can to find an endless number of styles that could work on one word. Handmadefonts on Instagram is a great source to find cool examples and gain inspiration!

I’m excited to see how designers use these trends in 2018. When you have the time, I recommend you read through this article and see what 2018 has in store. Click on the link to read more,

Written By: Andrew Gonzales

Tags: , , , , , , , , , , , , , ,

esd newsletter

esd social

esd & associates 11/22/18
Today esd is so thankful for all of our clients, staff, family, and friends this Thanksgiving. #HappyThanksgiving
esd & associates 11/14/18
We are so proud to have been present today at the Generations Federal Credit Union (GFCU) Annual Turkey Express! Every year, GFCU provides turkeys to the selfless men and women at San Antonio Fire Departments citywide to thank them for the service and sacrifice of spending this holiday keeping us safe.
esd & associates 11/13/18
Here’s an example of how a refresh of your social media can have a big impact. Interested in social media services? Let’s talk!
esd & associates 10/10/18
"Successful businesses are built by being clear about and aligning brand promises and customer expectations." Need help with customer experience management? Call us today!
esd & associates 09/06/18
Our client LUCHA, an HIV and substance abuse prevention program for young people in Bexar County, was featured on KENS 5 &'s Real Men Wear Gowns segment highlighting how the organization is helping educate Bexar County youth. Interested in website design, video production, or branding? Contact us today! #thatluchalife

Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.