Are the websites you visit secure?

HTTPS: It’s More Than Security.

Chances are you have visited a secure website with a URL starting with “HTTPS” (Hypertext Transport Protocol Security). This is commonly used for shopping, banking or e-commerce websites, but this security is also important for all other websites. You might be thinking, “my website does not offer e-commerce or take transactions, why should I care about offering HTTPS connection?”



HTTPS helps more than your website’s security.

1. It promotes your Google ranking.

Google favors HTTPS sites over HTTP sites and encourages webmasters to make the migration to a secure site. Back in 2014, Google updated algorithms across the board to favor HTTPS websites. In 2015, Google stated that their HTTPS ranking boost may serve as a tie- breaker if the quality for two different search results are equal in everything else. In fact, 40 percent of Google’s page one organic search results feature an HTTPS site.


2. It boosts your traffic.

HTTPS websites load much faster than HTTP websites, and sites with faster speeds are more likely to rank better. Better rankings can lead to more traffic. Furthermore, users are more likely to visit secure website over non-secure ones, thus improving your site’s click-through-rate.


3. It improves your conversion rate.

Users trust secure connections more. According to GlobalSign, a GMO Internet Group, “84 percent of users will abandon a purchase if data was sent over an insecure connection.”


You are running out of time.

In October 2017, Google Chrome started marking HTTP sites with a gray information symbol. This alerts the user the site is not secure if they click on the link or when the user starts to fill out a form. More than 50 percent of internet browsers worldwide use Chrome, meaning this change may have a significant impact on web publishers.

Beginning in July 2018, Chrome will begin explicitly warning users if a site is insecure.

A prominent warning will be displayed in Chrome’s address bar (also known as the Omnibox), indicating that an unsecured website is “Not secure.” This warning will show for all HTTP websites.





The HTTP security indicator will change to the red triangle for broken HTTPS when users enter text into a form on an HTTP page and for all HTTP pages in incognito mode.



Google is taking the prominent and aggressive approach to push all websites to be secure. While this new label only means that your site is not HTTPS, users don’t fully understand that, and many will likely feel a sense of unease if they see this on a site they are browsing. When users see red warnings, something as simple as entering a name, email, and phone number into a basic lead generation form can cause hesitation.


What should you do next?

HTTPS works simultaneously with another protocol, SSL (Secure Sockets Layer) to  communicate information safely in three ways:

• Encryption: Encrypting the transferred data for security

• Data Integrity: Data cannot be altered or corrupted during transmission

• Authentication: Users are authenticated to communicate with the website


If your website doesn’t have an SSL certificate, get one. An SSL Certificate is a block of code on a web server that will provide security for communications online. When a browser makes contact with a secure website, the SSL certificate will enable an encrypted (secure) connection.


Be Proactive & Act Now: Get Your Website Secured

HTTPS is not only important for security reasons but for referred data as well, along with other SEO approaches. When examining the issue as a whole, it is highly recommended to switch to HTTPS. If you have a website that is already operating on HTTPS, you can take steps to test its security level and configuration. Due to the complexity of SSL and a few other factors like various plugins, there may be settings you would like to explore and adjust.  


Need help with the switch to keep your website secured? Contact esd today at

(210) 348-8008 or






Tags: , , , , , , , , , , , , , , , , , , , , , , ,

esd newsletter

esd social

esd & associates 08/15/19
20,000 passengers have tried VIA Link, a "smart transit" option that provides shorter waits and faster connections with app-based booking and rides tracking within the VIA Link service area.
esd & associates 08/08/19
Happy Birthday to our Web Developer, Aaron! We're so happy to celebrate you today.
esd & associates 08/06/19
Meet Our Intern Tristen! "I thoroughly enjoyed my time at esd. The esd team truly exceeded my expectations of what I thought it would be like as an intern. I was challenged, taught, and encouraged. I am thankful for the people who helped me start my growth as a business professional and am excited to continue learning and gaining experience in the marketing industry. With graduation in the near future, I hope to find a marketing position with a company that advocates for saving marine life, while continuing my education with a graduate degree in Integrated Marketing Communications from the University of Mississippi :)"
esd & associates 07/09/19
Meet Our Intern Madison! "As an intern at esd I was welcomed with my first real office work environment. I was able to use what I have learned in my courses at school and put them into real world projects. Networking, filming and editing for our big name clients has really helped me fill out my film reel and resume. Using new equipment and software outside the classroom has been a real perk of this internship. I have been taken in by all parts of the esd team, helping across all departments for projects, and learning things from everyone and their jobs at esd. Gaining as much knowledge and more skills to make me more well versed in my field. After college, I am looking forward to working on more video productions for film in Austin and making a name for myself as a director."
esd & associates 06/25/19
A recent Harvard Business Review Analytic Services survey revealed that only 22% of companies have access to real-time metrics that impact customer experience. That means nearly 80% of companies are putting their customer loyalty at risk. Leader, Follower, Laggard: Which Are You?

Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.