The Importance of Event Marketing



Planning an event can seem overwhelming at first, but with the right strategic planning you can make your event a success.

Here are a few marketing tactics that are needed for a successful event:

Identify your goals and needs 

Every great concept starts with an idea. When planning an event, it is important to write down initial thoughts and ideas to identify your goals and objectives for your event.

Some important questions you may want to ask yourself are: 

  • What do I want my attendees to feel or do?
  • What is my budget?
  • What are my deadlines and milestones?
  • What do I want my theme to be?



Grabbing Attention  

A press release is an effective way to grab the attention of local media and bloggers who might feature your story. Write a detailed piece that gives just enough information for the event you are hosting. Date, time and location are a must! It is also important to callout any causes or fundraising goals for the event. For example, if you are a nonprofit organization giving back to the community, include a paragraph about your organization’s purpose in your press release and a contact for follow-up questions.

A landing page can also help potential attendees find more information. If you are hosting a fundraiser or an awareness campaign that calls for donations, landing pages can help boost your digital presence and allow your organization to accept online donations without creating a full website. 

A video invitation is a unique approach to invite the public and organization members to support your event. Videos can help create anticipation for the event, and encourage people to engage and share your event’s invitation. Are you unsure what a video invitation should look like? Watch below to for an example idea: 



These are just a few marketing tactics that could help make your event successful. At esd, we stay up-to-date on the latest digital trends, social media tactics and video production to ensure our clients will have an engaging and effective event marketing campaign. Contact us today to learn more about our services and how we can help make your event a success.

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