Social media management can be difficult. Developing the right content and sharing it on the right platforms can be tasking as well. Here are a few tips for social media best practices:
Share Relevant Information
When putting together your content, be sure to as yourself “is this relevant to who will be seeing my posts?” Many times we focus too much on our business and accomplishments, and leave out the viewer from our brand story. Try posting images or posts that you have been tagged in, or User Generated Content (USG) along with your usual content.
Respond To Comments
When a user comments or shares their experience on your page or in a post, positive or negative, be sure to respond. While this can be tricky, responses can help customers who were not satisfied with the service find resolution. A simple “thank you!” in regards to positive reviews and comments goes a long way as well, making the user feel acknowledged and builds the customer relationship.
You may have heard that “you need to post every day to stay relevant in social media.” While you certainly can post everyday, you run the risk of over-posting which makes users feel like your content is spam. Be intentional about what you are posting and why, and never post “just to post.” Even in the world of social media, users can feel when you are being authentic and when you are not.
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