Social Media Best Practices

Social media management can be difficult. Developing the right content and sharing it on the right platforms can be tasking as well. Here are a few tips for social media best practices:


Share Relevant Information

When putting together your content, be sure to as yourself “is this relevant to who will be seeing my posts?” Many times we focus too much on our business and accomplishments, and leave out the viewer from our brand story. Try posting images or posts that you have been tagged in, or User Generated Content (USG) along with your usual content.


Respond To Comments

When a user comments or shares their experience on your page or in a post, positive or negative, be sure to respond. While this can be tricky, responses can help customers who were not satisfied with the service find resolution. A simple “thank you!” in regards to positive reviews and comments goes a long way as well, making the user feel acknowledged and builds the customer relationship.


Avoid Over-Posting

You may have heard that “you need to post every day to stay relevant in social media.” While you certainly can post everyday, you run the risk of over-posting which makes users feel like your content is spam. Be intentional about what you are posting and why, and never post “just to post.” Even in the world of social media, users can feel when you are being authentic and when you are not.


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esd & associates 03/26/19
Check out Methodist Healthcare System's LIVE Q&A on #ColorectalCancer screening in honor of #ColorectalCancerAwarenesMonth!
esd & associates 01/29/19
We are so proud to have helped get Justin Timberlake to Methodist Children's Hospital this past month and to have played a part in making an impact on these patients. The campaign garnered over 1 billion impressions and shows a little social media strategy goes a long way.
esd & associates 01/16/19
Help Methodist Children's Hospital get Justin Timberlake to come visit the kids this weekend! Please like, share, and tag Justin Timberlake! #JTseeMe #ManOfTheWoodsTour
esd & associates 12/24/18
The esd team wishes you a very happy holiday season!
esd & associates 12/11/18
Tonight our team shopped for toys to help support Mister Sparky San Antonio and Bill Taylor’s Bill’s Elves! We are so happy to be a part of making sure thousands of San Antonio-area kids under the care of Child Protective Services get a Christmas toy this year!

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