Social Media Best Practices

Social media management can be difficult. Developing the right content and sharing it on the right platforms can be tasking as well. Here are a few tips for social media best practices:


Share Relevant Information

When putting together your content, be sure to as yourself “is this relevant to who will be seeing my posts?” Many times we focus too much on our business and accomplishments, and leave out the viewer from our brand story. Try posting images or posts that you have been tagged in, or User Generated Content (USG) along with your usual content.


Respond To Comments

When a user comments or shares their experience on your page or in a post, positive or negative, be sure to respond. While this can be tricky, responses can help customers who were not satisfied with the service find resolution. A simple “thank you!” in regards to positive reviews and comments goes a long way as well, making the user feel acknowledged and builds the customer relationship.


Avoid Over-Posting

You may have heard that “you need to post every day to stay relevant in social media.” While you certainly can post everyday, you run the risk of over-posting which makes users feel like your content is spam. Be intentional about what you are posting and why, and never post “just to post.” Even in the world of social media, users can feel when you are being authentic and when you are not.


For more help with social media management and consulting, email us at!

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esd & associates 11/22/18
Today esd is so thankful for all of our clients, staff, family, and friends this Thanksgiving. #HappyThanksgiving
esd & associates 11/14/18
We are so proud to have been present today at the Generations Federal Credit Union (GFCU) Annual Turkey Express! Every year, GFCU provides turkeys to the selfless men and women at San Antonio Fire Departments citywide to thank them for the service and sacrifice of spending this holiday keeping us safe.
esd & associates 11/13/18
Here’s an example of how a refresh of your social media can have a big impact. Interested in social media services? Let’s talk!
esd & associates 10/10/18
"Successful businesses are built by being clear about and aligning brand promises and customer expectations." Need help with customer experience management? Call us today!
esd & associates 09/06/18
Our client LUCHA, an HIV and substance abuse prevention program for young people in Bexar County, was featured on KENS 5 &'s Real Men Wear Gowns segment highlighting how the organization is helping educate Bexar County youth. Interested in website design, video production, or branding? Contact us today! #thatluchalife

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