Social Media Best Practices

Social media management can be difficult. Developing the right content and sharing it on the right platforms can be tasking as well. Here are a few tips for social media best practices:


Share Relevant Information

When putting together your content, be sure to as yourself “is this relevant to who will be seeing my posts?” Many times we focus too much on our business and accomplishments, and leave out the viewer from our brand story. Try posting images or posts that you have been tagged in, or User Generated Content (USG) along with your usual content.


Respond To Comments

When a user comments or shares their experience on your page or in a post, positive or negative, be sure to respond. While this can be tricky, responses can help customers who were not satisfied with the service find resolution. A simple “thank you!” in regards to positive reviews and comments goes a long way as well, making the user feel acknowledged and builds the customer relationship.


Avoid Over-Posting

You may have heard that “you need to post every day to stay relevant in social media.” While you certainly can post everyday, you run the risk of over-posting which makes users feel like your content is spam. Be intentional about what you are posting and why, and never post “just to post.” Even in the world of social media, users can feel when you are being authentic and when you are not.


For more help with social media management and consulting, email us at!

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Meet our new Social Media Strategist! Paloma has a knowledgable background in Social Media, PR, and Communications. Her passion for Digital Marketing is what sets her above the rest when it comes to all things involving creative content. She enjoys going hiking, practicing her calligraphy, and spending time with her two adorable dachshunds. We are thrilled to have her on the team! #GetToKnowESD
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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.