Spring into a fresh new targeted Social Media Campaign

Spring is finally here! That means Easter egg hunts and tons of opportunities to create a Spring marketing campaign. According to the National Retail Federation, during this time of year, U.S consumers spend more than $16.4 billion on candy, apparel, and even food. The conversation about spring is a buzz that many businesses are joining in on.

 

Everyone’s enjoying a well deserved extended weekend. That means consumers will likely be more engaged than normal on social media. If you haven’t considered a Spring campaign, you may want to revisit your editorial calendar. Even if you don’t know where to start, there are many ideas to consider when you’re seeking to attract your audience. Here are a few ideas that will help you create a successful Spring campaign:

 

Include Easter spirit in your content

Create seasonally themed content. Many brands take full advantage of this idea. For example, brands will integrate a spring concept in their commercials and graphics. Take Macy’s for example; with apparel being a seller during this holiday season, Macy’s showcases their best Spring outfits for every member of the family.

 

Consider Spring Savings and Special Offers

Consumers love savings! Consider offering a contest, spring deal or discount. However, get creative with this concept. Create an engaging concept that will involve your audience. Hosting an in-store or virtual Easter egg hunt is one way to do it. Disney stores have been successful with this concept; involving children and their parents creates an opportunity to win something and allows for families to spend time together.

 

Utilize Hashtag Engagement

Hashtags are used on a variety of platforms. Using a hashtag involves not only your audience but everyone else as well. The right hashtags present the most opportune way of getting traffic, engagement, and likes. Some of the most popular Spring hashtags include; #SpringIsHere or #SpringMood, but you can get creative using hashtags that include your business tagline or slogan.

 

Need help in developing the best marketing campaign for your brand? esd marketing can help you create an eggcellent campaign this spring. Contact us today!

esd newsletter

esd social

esd & associates 21h
Meet our new Social Media Strategist! Paloma has a knowledgable background in Social Media, PR, and Communications. Her passion for Digital Marketing is what sets her above the rest when it comes to all things involving creative content. She enjoys going hiking, practicing her calligraphy, and spending time with her two adorable dachshunds. We are thrilled to have her on the team! #GetToKnowESD
esd & associates 08/15/19
20,000 passengers have tried VIA Link, a "smart transit" option that provides shorter waits and faster connections with app-based booking and rides tracking within the VIA Link service area.
esd & associates 08/08/19
Happy Birthday to our Web Developer, Aaron! We're so happy to celebrate you today.
esd & associates 08/06/19
Meet Our Intern Tristen! "I thoroughly enjoyed my time at esd. The esd team truly exceeded my expectations of what I thought it would be like as an intern. I was challenged, taught, and encouraged. I am thankful for the people who helped me start my growth as a business professional and am excited to continue learning and gaining experience in the marketing industry. With graduation in the near future, I hope to find a marketing position with a company that advocates for saving marine life, while continuing my education with a graduate degree in Integrated Marketing Communications from the University of Mississippi :)"
esd & associates 07/09/19
Meet Our Intern Madison! "As an intern at esd I was welcomed with my first real office work environment. I was able to use what I have learned in my courses at school and put them into real world projects. Networking, filming and editing for our big name clients has really helped me fill out my film reel and resume. Using new equipment and software outside the classroom has been a real perk of this internship. I have been taken in by all parts of the esd team, helping across all departments for projects, and learning things from everyone and their jobs at esd. Gaining as much knowledge and more skills to make me more well versed in my field. After college, I am looking forward to working on more video productions for film in Austin and making a name for myself as a director."

Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.