Marketing Your Nonprofit

Thinking about a marketing strategy for your nonprofit can be overwhelming, but with a little planning and well-set goals, you can ensure your nonprofit organization does not get lost in the shuffle. If you’re thinking about increasing the brand awareness of your nonprofit, developing new sources of revenue and creating innovative collaborations, call one of esd and associates marketing professionals at 210-348-8008 to schedule a free marketing analysis. In the meantime, here are a couple of tips to help you get started.

 

Set A Budget:

The first thing on the list should be developing a well-defined budget. This will not only ensure your expectations match the outcome of your campaign, but will help determine what tactics you will use. Take into account what your nonprofit already has in place and what outlets would be most beneficial for your marketing strategy. After you have decided how much money you will allocate to your campaign, create a timeline, detailing how much money you will need, and where it could make the most impact. Gather resources already at your disposal and determine which ones you may want to expand. Some examples include:  reports, newsletters, brochures, emails, a donation page, advertising outlets (such as Google Grants), social media, and your nonprofit’s website.

 

Create An Appealing Website:

If brand awareness and donation contributions are one of the goals set for your organization, it is important to have a strong website that is not only appealing, but easy to navigate. Consider your demographics. It’s never a good idea to assume everyone is tech-savvy and will be able to navigate your site with ease. Making sure it is not cluttered or wordy could help lower your site’s bounce rate. Your site should be easy to navigate, accessible across all devices (tablets, cell phones, desktop computers), and provide an easy way for people to donate. Our services include website creation, development and management. We have the expertise to ensure your nonprofit’s website runs smoothly and remains up to date. Our associates provide monthly performance reports that will equip your nonprofit with the tools and information necessary, to make informed decisions and be successful.

 

Harness The Resources You Already Have

If your company offers a newsletter, make the most of it. Your newsletter is an effective way to reach out to your audience, market your organization and increase your brand’s awareness. If you are unsure of what content to include, or of your newsletters effectiveness, contact a marketing professional at esd to help determine the best strategy for you. With almost two decades of experience in creating digital newsletters for a variety of clients, our copywriting associates understand the best practices for making sure your nonprofit’s newsletter gets to the right people, and is most effective in conveying your unique message. If your newsletter is already established, we recommend sending it out every two weeks, as typically it will take seven to eight newsletter articles to convince readers to engage or donate.

 

Maintain A Strong Social Media Presence:

Ideally, the more platforms your nonprofit uses, the more exposure it gains.
However, in a world of constantly changing platforms and emerging technology, organizations may find it difficult to keep up with their social media presence. The marketing professionals at esd are trained to make sure your business continually evolves to meet the demands presented by new and emerging social media trends. Our team is always looking for solutions to the challenges presented to our clients in this ever-changing medium, by developing unique and innovative social media campaigns. Managing social media accounts entail a lot of work, and requires consistency. To be successful, you must communicate regularly with your audience, and keep your pages visual and dynamic. It is essential that you keep your audience engaged and involved to some degree. For help keeping your online presence fresh and up-to-date, contact one of our social media marketing strategists.

 

Call us at 210-348-8008 or visit our website at esdandassociates.com to schedule a free consultation with one of our marketing strategist today!

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