Video Marketing for Your Business That Works


In a world that becomes increasingly difficult to grab and hold the attention of consumers, videos are becoming more useful in helping a brand get noticed. A well executed video gives potential clients insight into what a business or organization is about, what it stands for, and its overall mission. Nevertheless, it can be a challenge for businesses to create a video that will stand out in today’s cluttered world of digital marketing. Here are a few ideas to ensure your video doesn’t get lost in the shuffle:

  • Center your video around the story:
    Try not to focus on the sale. Instead, have your video emphasize the value your business provides for your customers. Your video should be more of a story than a sales pitch. If you’re worried about pitching your product, a call for action towards the end could work without coming across too “pitchy.”
  • Create personable and relatable content:
    Consider a video testimonial or a success story showcasing how your product has helped others. A good success story has a clear message, and can be effective for any business, organization, service or product.
  • Set yourself apart:
    See what other businesses in your industry are doing and create a video that will stand out among them. Creating a video that shows your business or service in action can set you apart from similar products in the industry, and could help build trust.
  • Engage your audience with a good question:
    If used correctly, starting your video with a compelling question can help retain your audience long enough to wait for an answer. Most people lose their audience in the first 10 seconds of their video, it is imperative you make those first seconds the best you can.
  • Don’t be afraid to use humor:
    While some subjects are inevitably serious, using humor for some content will ensure your video doesn’t get too boring. If you’re worried about making a serious subject appear too funny, try using humor sparingly such as in the beginning, the ending or during a small part of the video instead of its entirety.
  • Understand the platform:
    Videos created for social media tend to be much shorter than videos created for a television commercial. Posting a video on a social media platform that is too long will almost guarantee your message doesn’t get watched all the way through. You also want to ensure your video is optimized so potential customers are able to watch it on mobile devices.

A good well thought out video can be the catalyst that sets you apart from competitors. When done properly, a creative commercial can grab someone’s attention, creating potential customers and expanding your brand’s awareness.

For help developing a creative strategy for your video give us a call at 210-348-8008 or visit our website to schedule a free consultation with one of our marketing professionals today.

esd newsletter

esd social

esd & associates 22h
Meet our new Social Media Strategist! Paloma has a knowledgable background in Social Media, PR, and Communications. Her passion for Digital Marketing is what sets her above the rest when it comes to all things involving creative content. She enjoys going hiking, practicing her calligraphy, and spending time with her two adorable dachshunds. We are thrilled to have her on the team! #GetToKnowESD
esd & associates 08/15/19
20,000 passengers have tried VIA Link, a "smart transit" option that provides shorter waits and faster connections with app-based booking and rides tracking within the VIA Link service area.
esd & associates 08/08/19
Happy Birthday to our Web Developer, Aaron! We're so happy to celebrate you today.
esd & associates 08/06/19
Meet Our Intern Tristen! "I thoroughly enjoyed my time at esd. The esd team truly exceeded my expectations of what I thought it would be like as an intern. I was challenged, taught, and encouraged. I am thankful for the people who helped me start my growth as a business professional and am excited to continue learning and gaining experience in the marketing industry. With graduation in the near future, I hope to find a marketing position with a company that advocates for saving marine life, while continuing my education with a graduate degree in Integrated Marketing Communications from the University of Mississippi :)"
esd & associates 07/09/19
Meet Our Intern Madison! "As an intern at esd I was welcomed with my first real office work environment. I was able to use what I have learned in my courses at school and put them into real world projects. Networking, filming and editing for our big name clients has really helped me fill out my film reel and resume. Using new equipment and software outside the classroom has been a real perk of this internship. I have been taken in by all parts of the esd team, helping across all departments for projects, and learning things from everyone and their jobs at esd. Gaining as much knowledge and more skills to make me more well versed in my field. After college, I am looking forward to working on more video productions for film in Austin and making a name for myself as a director."

Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.