Get Everyone on the Same Page

The world of content marketing is always changing. We are constantly challenged by an increasingly educated and savvier consumer, who is quick to move on to the next thing. That’s why it’s important to ensure you have fresh, creative content that remains purposeful. The right content creates an added value for your business and in the eyes of today’s consumers. Establishing what’s in it for your customers goes hand in hand with gaining their trust, and establishing your business as an industry expert.

  • Connect to establish trust. One way to do this is by sharing user generated content from your audience. Showing that you aren’t the only one promoting your business creates a realistic aspect to your brand. This connection becomes the platform for a loyal customer base.
  • Who doesn’t love a contest? Adding mystery and excitement to your social media platforms are a great way to boost interest. This simple tactic increases exposure and creates an opportunity to potentially grow your audience. A clear and simple giveaway is a sure way to get your audience actively engaged with your brand.
  • Produce content that encourages consumers to create their own brand experience. Content that invites customers to tag a friend, fill in the blank, or comment allows them to actively take part in the brand experience. This two-way interaction creates a positive brand experience and increases awareness by attracting new potential clients. Allowing your audience to share their opinion or share with a friend is a fun way to have them be a part of your brand.
  • Create content that allows for fun brand transparency. Try showcasing the day-to-day activities of your business. This helps customers see your business beyond the computer monitor. Posting behind the scenes insights of your business, helps establish a personal relationship with your audience. Establishing this level of trust could go a long way in making your audience feel more comfortable in engaging in your future posts.
  • Creating polls are also a great way to increase engagement and add variety to your social media platforms. They can directly relate to your services, help your audience feel heard, all while finding insights to help with your brand’s strategy.
  • Live videos are also a way to engage your audience and keep their attention. They can produce instant gratification from your viewers if they can take away something from the information provided. They are flexible and allow for creativity to spark positive engagement from your audience.
  • Keep everyone on the same page. When producing your content, remember that it should remain consistent across all your social media platforms, blogs and website. It should share the same voice, tone and style to keep the perception of your business strong, and ensure current and prospective customers do not confuse your personal brand.

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esd & associates 21h
Meet our new Social Media Strategist! Paloma has a knowledgable background in Social Media, PR, and Communications. Her passion for Digital Marketing is what sets her above the rest when it comes to all things involving creative content. She enjoys going hiking, practicing her calligraphy, and spending time with her two adorable dachshunds. We are thrilled to have her on the team! #GetToKnowESD
esd & associates 08/15/19
20,000 passengers have tried VIA Link, a "smart transit" option that provides shorter waits and faster connections with app-based booking and rides tracking within the VIA Link service area.
esd & associates 08/08/19
Happy Birthday to our Web Developer, Aaron! We're so happy to celebrate you today.
esd & associates 08/06/19
Meet Our Intern Tristen! "I thoroughly enjoyed my time at esd. The esd team truly exceeded my expectations of what I thought it would be like as an intern. I was challenged, taught, and encouraged. I am thankful for the people who helped me start my growth as a business professional and am excited to continue learning and gaining experience in the marketing industry. With graduation in the near future, I hope to find a marketing position with a company that advocates for saving marine life, while continuing my education with a graduate degree in Integrated Marketing Communications from the University of Mississippi :)"
esd & associates 07/09/19
Meet Our Intern Madison! "As an intern at esd I was welcomed with my first real office work environment. I was able to use what I have learned in my courses at school and put them into real world projects. Networking, filming and editing for our big name clients has really helped me fill out my film reel and resume. Using new equipment and software outside the classroom has been a real perk of this internship. I have been taken in by all parts of the esd team, helping across all departments for projects, and learning things from everyone and their jobs at esd. Gaining as much knowledge and more skills to make me more well versed in my field. After college, I am looking forward to working on more video productions for film in Austin and making a name for myself as a director."

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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.