BUSINESS CHALLENGE
Spectrum Audiology offers business-to-business audiology services to Ear Nose Throat (ENT) practices. As Spectrum switched from a local to national business, they realized its website was out of date and not mobile responsive.
To gain more traffic and compete with national brands, Spectrum needed a new, fresh website with a user-friendly design. The new website also needed to provide information about their services for prospective clients while being visually appealing.
SOLUTION
esd created a sleek and professional website to attract ENT physicians with a mobile friendly website design and a clear call to action (CTA) to drive results. The previous website suffered from static design, outdated functionality, and had no clear audience. esd rebranded Spectrum Audiology into a modern company with a streamlined website to appeal directly to its target audience.
The new website includes:
- Dynamic animation throughout the site
- Expand social media presence
- Mobile-friendly
- Realign with target audience
In addition to the re-design, esd produced e-blasts, direct mailers, and sales pieces incorporating the new design scheme to create a cohesive sales experience for Spectrum’s clients. Renovating the website resulted in a complete rebrand of Spectrum Audiology into a new, modern company with a story relatable to audiologists.
Mobile-responsive
