On Tuesday, February 5, 2013, IHOP held its 8th annual National Pancake Day at all restaurant locations across San Antonio. From 7 a.m. to 10 p.m., guests were invited to enjoy a free short stack of pancakes and entertainment from Alzafar Shriner clowns. All the donations...

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A new social media application was recently launched and has mobile users flocking in herds to download it. Vine is Twitter’s new video-based social media application. This application gives its users the opportunity to record six-second videos that are then uploaded on to the user’s profile. These videos, which by appearance are similar to GIF files, can be shared via a user’s other social media profiles, like Twitter. Although it has rapidly grown in popularity among the social media crowd, is Vine the appropriate social media outlet for your company?
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On January 24th local celebrities gathered to create one- of- a- kind soup bowls to be auctioned off at the 13th Annual Empty Bowls event for SAMMinistries. “Empty Bowls” has raised over $300,000 to help raise awareness to the needs of the poor in San...

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Sitterle Homes is making news around the world. In late January, the Japanese Broadcasting Corporation produced a news story on the recent economic shift in the United States. Sitterle Homes partners, Frank Sitterle, Jr. and Jeff Buell answered questions related to their 70% growth, after...

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Remember the Myspace days? The latest news around the social media block is the new look and audience focus of Myspace. Is it a perfect fit for your company? If your company’s target audience is tweens, teens and hip young people, then the answer may be yes.
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On Saturday, January 12, esd Chief Creative Officer and Partner, Erik Simpson, was featured on the KLUP 930AM radio show. The show featured a question and answer session with Simpson, talking about topics ranging from his experience growing up in San Antonio to the lawn mowing...

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As the public relations profession has evolved over time, so have the rules that public relations experts live and breathe by. To ensure that your company’s public relations is effectively publicizing your event or marketing message, follow these five rules from our talented public relations department:
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