Posted at January 09, 2013 03:05 PM in Agency
As technology continues to evolve, so do mobile advertisements. Once an experimental advertising channel, mobile advertising has grown to comprise more than $4 billion in advertising expenditures in 2012. With the start of a new year, it may be time for companies to include mobile ads and reevaluate their advertising strategy for 2013.
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Posted at January 03, 2013 02:21 PM in Agency
This past December, Google announced its latest addition to the social networking site, community pages. These community pages are dedicated to a specific topic, inviting the social networking site’s 400 million users to actively engage and share insights on the specific topic, which range from advertising and marketing to Star Trek. This new feature will join the ranks of the already established Google+ features, which include circles, hangouts and +1’s, and has the potential to open marketing new doors for business that maintain a Google+ account.
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Posted at December 27, 2012 09:36 AM in Agency
Since its first Promoted Tweet in April of 2010, Twitter has continually evolved their Promoted Tweets Service. Now, more than two years later, Twitter has announced its newest update to help companies attain a valuable return on investment for their Twitter marketing efforts.
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Posted at December 19, 2012 11:40 AM in Agency
Consumers are moving at a mile a minute; and, sometimes, they are moving even faster. Your company’s message can quickly become lost in the hustle and bustle of everyday life. And now, with the holiday season upon us, consumers are looking for quick solutions to their product or service purchasing problems. In order to show these consumers that your company offers the best solution to their problem, your marketing message must be clearly and effectively heard.
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Posted at December 18, 2012 01:01 PM in Breaking News

Three new YMCA commercials, promoting their free enrollment promotion in January, will begin airing Wednesday, December 26. With a goal to enroll 1,300 new members, the commercials highlight the idea of the YMCA helping its members achieve their New Year’s resolutions, such as training for a...

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Posted at December 17, 2012 01:07 PM in Agency
In today’s age, an influential online presence is important for all companies, especially with the multitude of Internet users around the world. Developed in 2005, Google Analytics has helped companies understand and measure their online efforts and influence. More than 10 million websites, as of April, are utilizing the tools of Google Analytics to calculate the success of their web pages.
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Posted at December 10, 2012 01:00 PM in Agency
With the holiday season in full swing, the last thing on any company leader’s mind is a Google algorithm update. But it is now, with a multitude of consumers turning to the Internet for their holiday gifts, travel plans and ideas, that it is important to keep track of these refreshes and adjust accordingly.
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