Insights

Forecast: Major companies shift communications resources to P.R.

esd&associates communications strategies include a healthy component of Public Relations initiatives. We were interested to see this recent forecast by a major private equity firm that indicates overall communications spending is on the decline while spending on public relations resources

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What did you do on your summer vacation?

esd partner Erik Simpson did a four-day “Colorado Death Loop” ride. Here are his tweets for each day:

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Bright & Shiny: PRSA Awards Enhance Careers

“The El Bronce award goes to esd & associates,” is not something you’re likely to hear at a PRSA awards banquet. You have surely seen our sponsorship credits, but you didn’t hear us called up to the stage over and

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It may be a new era, but the principles remain…

Can you blog about Advertising in today’s world vs. advertising & marketing in the 70s and 80s. is easy…We’ve got it made! We have different resources for reaching our audience right at our fingertips. All we have to do is create the right message. How did agencies function without email, Wikipedia, on-line language translation, Twitter or Facebook?

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esd social

esd & associates 05/08/19
“I believe the future is private,” #Zuckerberg said. “This is the next chapter for our services.” What are your #thoughts on #Facebook's new redesign?
esd & associates 03/26/19
Check out Methodist Healthcare System's LIVE Q&A on #ColorectalCancer screening in honor of #ColorectalCancerAwarenesMonth!
esd & associates 01/29/19
We are so proud to have helped get Justin Timberlake to Methodist Children's Hospital this past month and to have played a part in making an impact on these patients. The campaign garnered over 1 billion impressions and shows a little social media strategy goes a long way.
esd & associates 01/16/19
Help Methodist Children's Hospital get Justin Timberlake to come visit the kids this weekend! Please like, share, and tag Justin Timberlake! #JTseeMe #ManOfTheWoodsTour
esd & associates 12/24/18
The esd team wishes you a very happy holiday season!

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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.