A Redesign to Drive Results

BUSINESS CHALLENGE

Spectrum Audiology offers business-to-business audiology services to Ear Nose Throat (ENT) practices. As Spectrum switched from a local to national business, they realized its website was out of date and not mobile responsive.

To gain more traffic and compete with national brands, Spectrum needed a new, fresh website with a user-friendly design. The new website also needed to provide information about their services for prospective clients while being visually appealing.

SOLUTION

esd created a sleek and professional website to attract ENT physicians with a mobile friendly website design and a clear call to action (CTA) to drive results. The previous website suffered from static design, outdated functionality, and had no clear audience. esd rebranded Spectrum Audiology into a modern company with a streamlined website to appeal directly to its target audience.

The new website includes:

  • Dynamic animation throughout the site
  • Expand social media presence
  • Mobile-friendly
  • Realign with target audience

In addition to the re-design, esd produced e-blasts, direct mailers, and sales pieces incorporating the new design scheme to create a cohesive sales experience for Spectrum’s clients. Renovating the website resulted in a complete rebrand of Spectrum Audiology into a new, modern company with a story relatable to audiologists.

Industry

Consulting and Management

Services

Web Development

Video Production

Results

  • Mobile-responsive
  • Result-oriented design

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