Community First Health Plans: Growing and Engaging Online Communities on a Budget

Business Challenge

esd had to develop a strategy to quickly grow and engage  social media fans to get the online community ready for the enrollment period.


Our solution involved the development of a digital advertising plan, a social media messaging plan, a community management protocol, and monitoring standards to ensure rapid growth in the size of the community and engagement.


Health Care


  • Digital Advertising
  • Social Media Messaging
  • Community Management


  • Grew Facebook community by 2,960 percent within a 5-month period, from 313 to 9,265 fans
  • Increased oveall social media engagement by 766% from Nov. 2013 to Jan. 2014
  • Attained an average of $0.76 per follower on social media ads
  • Increased website traffic from social media by 3,841 percent in a 5-month period