Business Challenge
Show Technology Productions, headquartered in San Antonio, holds the rights to 25 of North America’s premier home and garden shows across the continent. However, the outdated design of the various show websites did not reflect the vibrancy of the bran’s image. Their website was also not mobile-friendly, affecting show attendees who wanted to check their website from the show itself.
Solution
esd was tasked with completing a total redesign of Show Technology’s website. The new website would allow them to bring the multiple show pages and combine all show website into one CMS, allowing for streamlined maintenance and web traffic reporting. The new website displays an interactive map of all show locations throughout North America and also introduced a responsive design, allowing for more mobile usage. Show Technology’s highest user numbers came from mobile traffic at their shows, so attendees could now browse the show website while at the event.
Increased mobile traffic at shows
