Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

Let Your Brand Ambassadors Work for You

Every company strives to get the image of their brand out in the public eye. One way you can achieve this is by enlisting the help of brand ambassadors—individuals who embody your company’s values and beliefs. This can help customers

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Get Everyone on the Same Page

The world of content marketing is always changing. We are constantly challenged by an increasingly educated and savvier consumer, who is quick to move on to the next thing. That’s why it’s important to ensure you have fresh, creative content

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Video Marketing for Your Business That Works

In a world that becomes increasingly difficult to grab and hold the attention of consumers, videos are becoming more useful in helping a brand get noticed. A well executed video gives potential clients insight into what a business or organization

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Marketing Your Nonprofit

Thinking about a marketing strategy for your nonprofit can be overwhelming, but with a little planning and well-set goals, you can ensure your nonprofit organization does not get lost in the shuffle. If you’re thinking about increasing the brand awareness

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Spring into a fresh new targeted Social Media Campaign

Spring is finally here! That means Easter egg hunts and tons of opportunities to create a Spring marketing campaign. According to the National Retail Federation, during this time of year, U.S consumers spend more than $16.4 billion on candy, apparel,

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Methodist Children’s Hospital shaves over $13,500 at ShAVING LIVES 2019

Methodist Children’s Hospital (MCH) raised funds and awareness for St. Baldrick’s Foundation through their team and event, ShAVING LIVES 2019. The team surpassed their goal of $12,500, raising over $13,500 to date! You can still donate here. On March 8,

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Marketing For Small Businesses

When you’re ready to market your small business, you may feel overwhelmed, especially if you have a small budget. However, generating brand awareness doesn’t have to cost thousands of dollars. Utilizing a couple of free or low-cost techniques could generate awareness for your brand and position your business as an industry professional.

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Long Live The Business Card

I was looking in my wallet, as I’m sure you have at one time or another, and wondered, “Why am I carrying all these business cards?” or “Do I even need them?” This got me starting about their purpose in

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Get Protected This New Year!

The beginning of a new year reminds us of those important habits we want to initiate. When it comes to your online data, we recommend ensuring you have the latest security software and create the habit of checking for updates

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Effective Holiday Marketing Campaigns

Amidst the hustle and bustle this holiday season, you might notice a creative marketing campaign capturing your attention. Sometimes it might feel as if brands are spamming you with holiday emails, social media posts and TV commercials. These marketing tactics

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Thanksgiving 2018

As we celebrate the season of giving thanks, we are truly grateful to our clients and the opportunity to continue supporting your amazing organizations. Many of our clients are involved with community events throughout the city this holiday season. Dickens

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Social Media Best Practices

Social media management can be difficult. Developing the right content and sharing it on the right platforms can be tasking as well. Here are a few tips for social media best practices:   Share Relevant Information When putting together your

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Make Your Brand Stand Out This Halloween

    This month you’ll start to notice brands ramping up their marketing tactics to increase sales and finish the year strong. According to an article by the National Retail Federation (NRF), and the annual survey conducted by Prosper Insights

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Social Media Influencers: The key to reaching Millennials and Gen Z

  Those growing up during the technical revolution have always had the entire world at their fingertips. This immediate access has diminished their attention spans and patience causing them to be one of the most difficult demographics to reach. If you

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The Importance of Event Marketing

    Planning an event can seem overwhelming at first, but with the right strategic planning you can make your event a success. Here are a few marketing tactics that are needed for a successful event: Identify your goals and

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esd newsletter

esd social

esd & associates 20h
Meet our new Social Media Strategist! Paloma has a knowledgable background in Social Media, PR, and Communications. Her passion for Digital Marketing is what sets her above the rest when it comes to all things involving creative content. She enjoys going hiking, practicing her calligraphy, and spending time with her two adorable dachshunds. We are thrilled to have her on the team! #GetToKnowESD
esd & associates 08/15/19
20,000 passengers have tried VIA Link, a "smart transit" option that provides shorter waits and faster connections with app-based booking and rides tracking within the VIA Link service area.
esd & associates 08/08/19
Happy Birthday to our Web Developer, Aaron! We're so happy to celebrate you today.
esd & associates 08/06/19
Meet Our Intern Tristen! "I thoroughly enjoyed my time at esd. The esd team truly exceeded my expectations of what I thought it would be like as an intern. I was challenged, taught, and encouraged. I am thankful for the people who helped me start my growth as a business professional and am excited to continue learning and gaining experience in the marketing industry. With graduation in the near future, I hope to find a marketing position with a company that advocates for saving marine life, while continuing my education with a graduate degree in Integrated Marketing Communications from the University of Mississippi :)"
esd & associates 07/09/19
Meet Our Intern Madison! "As an intern at esd I was welcomed with my first real office work environment. I was able to use what I have learned in my courses at school and put them into real world projects. Networking, filming and editing for our big name clients has really helped me fill out my film reel and resume. Using new equipment and software outside the classroom has been a real perk of this internship. I have been taken in by all parts of the esd team, helping across all departments for projects, and learning things from everyone and their jobs at esd. Gaining as much knowledge and more skills to make me more well versed in my field. After college, I am looking forward to working on more video productions for film in Austin and making a name for myself as a director."