Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

The Importance of Event Marketing

    Planning an event can seem overwhelming at first, but with the right strategic planning you can make your event a success. Here are a few marketing tactics that are needed for a successful event: Identify your goals and

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Essential Plugins

Website features continue to evolve with the need for more functionality. Plugins are useful software add-ons for your website to optimize performance and enhance the user experience. However, with a plethora of options, you might find yourself wondering what’s best

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Marketing to Different Generations

One of the first things we come across while watching television, or even before a YouTube video, are advertisements. We might be asking ourselves, “how do these products relate to us?” A marketer asks the question, “how can I better

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Take control of technology by looking to the past

As part of the older millennial group, I am fortunate enough to have a unique perspective. I didn’t grow up with a mobile phone—in fact, it wasn’t until college that I owned one. I studied abroad without any GPS technology

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Are the websites you visit secure?

HTTPS: It’s More Than Security. Chances are you have visited a secure website with a URL starting with “HTTPS” (Hypertext Transport Protocol Security). This is commonly used for shopping, banking or e-commerce websites, but this security is also important for

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The Importance Of Grammar

The Importance of Grammar  In today’s technological society, many first impressions are not made face-to-face. Instead, website copy, printed collateral, and emails often serve as the initial contact between companies and potential clients. It has become increasingly important to take

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How Often Should You Be Posting On Social Media?

  The amount of social media content a user sees in a day is overwhelming – almost as overwhelming as trying to figure out how your content fits into that queue.   Posting and planning your posts can often leave

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Graphic Design Trends In 2018

Graphic Design Trends In 2018 Whether you are looking for inspiration for a new design or just want to learn about this year’s trends, look no further. 2018 is full of great design trends I’m sure will get those creative

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Why Nonprofits Are Important

  Nonprofit organizations are the lifeblood of our city. The nonprofit industry of San Antonio is a tangible representation of our community’s values and is key in helping abate need in our city. However, nonprofits do more than just bridge

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Four Podcasts Every Designer Should Listen To

These days, my mornings entails groaning at my alarm, snoozing it for another 10 minutes, and finally scrolling to my Podcasts app and clicking “play” to start off my day. And it looks like I’m not alone; in the past four years, the amount of people listening to podcasts has close to doubled, with 67 million Americans listening to podcasts every month!

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Staying healthy while at work

Office stress is never fun, especially when you have tight deadlines and meetings. Here’s how to give your office space a healthy transformation in 2018:   Set reminders — Placing sticky notes on your desktop or setting your phone to

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Hospitals’ New Cure for Slowed Revenue Growth

Hospitals may be in luck as new ways to market through search-engine marketing, mobile devices and social networking.

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Marketing to Cyber Monday Shoppers

What was known as the biggest shopping day of the year, Black Friday, is now a thing of the past. There is a new shopping trend on high alert and many consumers are now turning to online shopping for the

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My Personal Fitness Journey

It was this month last year that I embarked on a journey I never thought I’d find myself taking. I was almost 29 and had never before set fitness goals for myself. In fact, I was the last person I

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Fresh purr-spective in advertising

We all know the Internet and social media have opened a variety of new ways to reach customers. Although traditional marketing methods continue to be utilized in the digital age, the online era has introduced us to the viral message.

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esd & associates 10/10/18
"Successful businesses are built by being clear about and aligning brand promises and customer expectations." Need help with customer experience management? Call us today!
esd & associates 09/06/18
Our client LUCHA, an HIV and substance abuse prevention program for young people in Bexar County, was featured on KENS 5 & Kens5.com's Real Men Wear Gowns segment highlighting how the organization is helping educate Bexar County youth. Interested in website design, video production, or branding? Contact us today! #thatluchalife
esd & associates 08/23/18
From #Millennials to #BabyBoomers, how do you reach different generations?
esd & associates 08/02/18
How important is event marketing? Read more to find out: