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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

Spring into a fresh new targeted Social Media Campaign

Spring is finally here! That means Easter egg hunts and tons of opportunities to create a Spring marketing campaign. According to the National Retail Federation, during this time of year, U.S consumers spend more than $16.4 billion on candy, apparel,

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Methodist Children’s Hospital ShAVING LIVES 2019

Methodist Children’s Hospital (MCH) raised funds and awareness for St. Baldrick’s Foundation through their team and event, ShAVING LIVES 2019. The team surpassed their goal of $12,500, raising over $13,500 to date! You can still donate here. On March 8,

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Marketing For Small Businesses

When you’re ready to market your small business, you may feel overwhelmed, especially if you have a small budget. However, generating brand awareness doesn’t have to cost thousands of dollars. Utilizing a couple of free or low-cost techniques could generate awareness for your brand and position your business as an industry professional.

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Long Live The Business Card

I was looking in my wallet, as I’m sure you have at one time or another, and wondered, “Why am I carrying all these business cards?” or “Do I even need them?” This got me starting about their purpose in

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Get Protected This New Year!

The beginning of a new year reminds us of those important habits we want to initiate. When it comes to your online data, we recommend ensuring you have the latest security software and create the habit of checking for updates

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Effective Holiday Marketing Campaigns

Amidst the hustle and bustle this holiday season, you might notice a creative marketing campaign capturing your attention. Sometimes it might feel as if brands are spamming you with holiday emails, social media posts and TV commercials. These marketing tactics

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Thanksgiving 2018

As we celebrate the season of giving thanks, we are truly grateful to our clients and the opportunity to continue supporting your amazing organizations. Many of our clients are involved with community events throughout the city this holiday season. Dickens

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Social Media Best Practices

Social media management can be difficult. Developing the right content and sharing it on the right platforms can be tasking as well. Here are a few tips for social media best practices:   Share Relevant Information When putting together your

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Make Your Brand Stand Out This Halloween

    This month you’ll start to notice brands ramping up their marketing tactics to increase sales and finish the year strong. According to an article by the National Retail Federation (NRF), and the annual survey conducted by Prosper Insights

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Social Media Influencers: The key to reaching Millennials and Gen Z

  Those growing up during the technical revolution have always had the entire world at their fingertips. This immediate access has diminished their attention spans and patience causing them to be one of the most difficult demographics to reach. If you

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The Importance of Event Marketing

    Planning an event can seem overwhelming at first, but with the right strategic planning you can make your event a success. Here are a few marketing tactics that are needed for a successful event: Identify your goals and

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Essential Plugins

Website features continue to evolve with the need for more functionality. Plugins are useful software add-ons for your website to optimize performance and enhance the user experience. However, with a plethora of options, you might find yourself wondering what’s best

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Marketing to Different Generations

One of the first things we come across while watching television, or even before a YouTube video, are advertisements. We might be asking ourselves, “how do these products relate to us?” A marketer asks the question, “how can I better

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Take control of technology by looking to the past

As part of the older millennial group, I am fortunate enough to have a unique perspective. I didn’t grow up with a mobile phone—in fact, it wasn’t until college that I owned one. I studied abroad without any GPS technology

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Are the websites you visit secure?

HTTPS: It’s More Than Security. Chances are you have visited a secure website with a URL starting with “HTTPS” (Hypertext Transport Protocol Security). This is commonly used for shopping, banking or e-commerce websites, but this security is also important for

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esd newsletter

esd social

esd & associates 03/26/19
Check out Methodist Healthcare System's LIVE Q&A on #ColorectalCancer screening in honor of #ColorectalCancerAwarenesMonth!
esd & associates 01/29/19
We are so proud to have helped get Justin Timberlake to Methodist Children's Hospital this past month and to have played a part in making an impact on these patients. The campaign garnered over 1 billion impressions and shows a little social media strategy goes a long way.
esd & associates 01/16/19
Help Methodist Children's Hospital get Justin Timberlake to come visit the kids this weekend! Please like, share, and tag Justin Timberlake! #JTseeMe #ManOfTheWoodsTour
esd & associates 12/24/18
The esd team wishes you a very happy holiday season!
esd & associates 12/11/18
Tonight our team shopped for toys to help support Mister Sparky San Antonio and Bill Taylor’s Bill’s Elves! We are so happy to be a part of making sure thousands of San Antonio-area kids under the care of Child Protective Services get a Christmas toy this year!