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The Analytics Shift You May Have Missed

Posted at October 09, 2013 10:00 AM in Agency

As marketers cope with an ever-expanding array of technology platforms for advertising, social engagement, customer relationship management (CRM), automation, content marketing and web analytics, many professionals have found themselves needing to rethink their craft. A "big data" overload, in terms of the amount of raw information, is only part of the problem. There simply isn't enough time in our workday to analyze all of this data properly so we can draw meaningful conclusions that improve our decision-making processes.

4 Reasons Why Your Tech Companies Need Content Marketing

Posted at October 07, 2013 10:00 AM in Agency

With 86% of marketers using content to attract or engage customers and with 32% of marketers planning to increase their content marketing budget, there is no doubt that content marketing is on the rise. In this digital age, brands are realizing that a strategy shift is needed in order to take advantage of this new era in marketing.

Content Marketing in 5 Basic Steps

Posted at October 02, 2013 10:00 AM in Agency

Content marketing has become a hot topic for marketers and now it seems there are no shortage of conferences, consultants and software platforms competing for marketer mindshare. The process is actually easier than you might think as marketers have been providing pre-sales information to prospects for decades.

When a Small Business Should Consider a Logo Change

Posted at September 30, 2013 10:00 AM in Agency

For small businesses, the decision to change a logo should be driven by a desire to more clearly communicate positioning, rather than an artistic exercise triggered by boredom. After all, a logo is part of a system of visual signals that a brand uses to connect with its marketplace. A logo should not adorn a company's business cards, website, signage or letterhead just for the sake of tradition, but it should visually communicate a core truth about the brand (thus, support the company's positioning). So, changes to the logo should be carefully weighed to ensure that they do not negatively impact the business.

Is Your Website Using jQuery 2.0?

Posted at September 25, 2013 10:00 AM in Agency

If you’ve been using jQuery -- the lightweight, “write less, do more” library to bring interactive effects to your websites -- you may have missed last spring’s 2.0 release. The good news is that jQuery 2.0 is faster and smaller than all previous versions. The bad news: Because jQuery 2.0 is designed for the modern web, it no longer supports legacy versions of Microsoft Internet Explorer, including IE 6, IE 7 and IE 8. This is a bold move by the jQuery team and has stirred some debate among many web developers.

Why You Should Be Using an Editorial Calendar

Posted at September 23, 2013 10:00 AM in Agency

Editorial calendars aren’t just for glossy magazines. These valuable tools are helpful for marketers everywhere, especially those who regularly produce blog posts, articles, white papers, press releases, and other forms of content.

To Use a CMS or No CMS? That is the Question

Posted at September 11, 2013 10:00 AM in Agency

Many times, companies don’t design their websites to be an extension of their sales efforts such that it engages prospects and generates inbound inquiries. If your website no more than an online brochure with contact information, it may be time to create a new one that doesn’t sell your business short. Your website should contain compelling, relevant content, tell your story, convince potential customers you can solve their problems, and make it easy for them to contact you. When it’s time to design a new website, you must decide whether to use a CMS or no CMS. CMS stands for content management system, which is sometimes referred to as “content management software.” Examples include WordPress, Joomla, and Drupal.