Posted at April 22, 2013 10:05 AM in Agency, Social Media
In the wake of the devastating losses in both Boston and West, Texas, recently, scores of people flocked to Facebook and Twitter to get up-to-the-minute news, post messages of support for victims and survivors and vent their frustrations.
Read More

Posted at April 15, 2013 04:38 PM in Agency
There are rules when it comes to “owning” a Facebook page. They may not be explicitly written, but in general most people who sign up for a page understand that the information they choose to post about themselves is broadcast to their friends list, or even beyond, and open for others to pass judgment.
Read More

Posted at April 05, 2013 10:44 AM in Agency
In the advertising world, creativity is key; even more so is an environment that cultivates this creativity. With more creativity, comes better project work. And with better project work, comes improved results for both the agency and the client. At esd, we believe in facilitating creativity in the workplace. Here are some of the ways we turn our office into a hub of creativity:
Read More

Posted at March 27, 2013 11:12 AM in Agency
Coined as the largest video sharing site around these parts, YouTube has millions of videos that are easily accessible by Internet users. And now with billions of monthly users, it’s no wonder why more and more companies are investing their advertising dollars in YouTube. In fact, every minute, nearly 72 hours of video are uploaded to the website.
Read More

Posted at March 20, 2013 11:05 AM in Agency
From business cards to print advertisements to the cups used in a restaurant, QR codes are everywhere. With the increase in popularity, more and more companies are developing and implementing these codes into their marketing strategy. Here are four reasons why your company should do the same.
Read More

Posted at March 13, 2013 04:27 PM in Agency, Social Media
There are billions of users and thousands of companies and brands currently on Facebook. Recently, the social media giant announced plans to introduce a new design. But, while the new redesign means more, and sometimes cooler, features for users, it also means that companies have to adjust their social media marketing strategies. 
Read More

Posted at March 06, 2013 03:21 PM in Agency
Successful public relations can help advance your company and has the potential to disseminate your company’s marketing message to millions of people. To achieve this, follow these five, easy-to-remember rules from the esd Public Relations Department:
Read More

Posted at February 28, 2013 04:53 PM in Agency
Since 2010, marketers and advertisers have engaged consumers through advertising via promoted tweets on Twitter. Recently, however, the popular social networking site took advertising a step further by launching its new advertising API. The new advertising API, which is still in its Beta stage, is aimed at helping companies engage and target more Twitter users and general consumers with their products or services.
Read More

Posted at February 18, 2013 05:07 PM in Agency
By nature, whitepapers provide fact-based solutions to consumers’ sometimes-complex problems. These whitepapers encourage consumers to purchase your company’s products or services because, according to the facts in the whitepaper, these products and services are the solution being sought. If written effectively, these whitepapers can become an integral component of your company’s content marketing strategy.
Read More

Posted at February 13, 2013 12:01 PM in Agency
This past January, Google announced its new Panda Refresh. This 24th version of Panda affected nearly 1.2 percent of all search queries in English. What does this new Panda Refresh mean for your company?
Read More