Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

a funny thing happened on the way to the Food Bank’s Great Turkey Challenge

Our esd&associates public relations director was a news gal in a previous life. She was on the job every Thanksgiving Day holiday searching for an unusual story to tell on the nightly newscast. So when esd&associates team members decided to

Read more ›

esd trains for major turkey trot

When most of the country is sleeping in on Thanksgiving morning, think of us. esd&associates team members will hit the pavement to raise money for the San Antonio Food Bank. We recently attended a luncheon to kick off the Food4SA

Read more ›

pumpkins on parade

esd celebrated Halloween early with lunch in the office and the 2010 Pumpkin Contest. This year’s contest featured a guest judge – Robb Wasielewski of San Antonio Museum of Art. Judge Robb brought a full set of aesthetic measures to

Read more ›

guiding people to healthy choices

On Oct. 13, Mayor Julián Castro and Metro Health unveiled ¡Por Vida!, a new program to help San Antonio’s families find healthy choices on local restaurant menus. esd helped Metro Health define, brand and communicate the new initiative. Mayor Castro

Read more ›

Facebook’s resizing provides opportunity to refresh

On August 23, Facebook will automatically resize custom application canvases from 760 pixels to 520 pixels wide. The change is part of Facebook’s Profile and Page Roadmap Update. Some of esd’s client-partners have expressed concern about how this will affect

Read more ›

website builds beautiful relationship between brand and consumer

Two things in the world esd & associates likes to wrap our hands around: a cold, full-flavored lager and a website that builds a relationship with the consumer. With Trumer Pils, a project for our client-partners at Gambrinus, we got

Read more ›

esd & Alzafar Shriners maximize Auditorium’s potential

Already established as Alzafar Shriners’ public relations firm, esd&associates has extended our partnership with the fraternal organization to rebrand, promote and co-manage the San Antonio Shrine Auditorium. Home of the Alzafar Shriners, the facility has been underutilized as a special

Read more ›

a new sign of elegant times

A tall sign went up over Loop 1604 near Blanco Tuesday, carrying a new esd-designed identity for the San Antonio Shrine Auditorium. An elegant, flexible facility for business and social functions, the Auditorium is rebranding with esd’s help. The new

Read more ›

Cyclists hit the road to Shiner

A beautiful spring day and 100 miles of scenic roads beckon to many avid cyclists. Add a great party at the historic Spoetzl Brewery in Shiner, home of Shiner Bock and its family of excellent traditional beers, and thousands will follow the call to ride. The Great Houston/Austin to Shiner Pedal (GHASP) starts in the[…]

Read more ›

esd frequent flyers take flight for the Air Force

The mission was simple: shoot video interviews and b-roll with people about travel. Our orders, issued by the U.S. Air Force, instructed us to fly across the country gathering stories and breath-taking images to promote Information, Tickets and Travel (ITT), a travel service for Air Force personnel and families.

Read more ›

esd social media strategies attract viral endorsement

Tweets and tasty eats were served up hot at the #smashburgersa V.I.P. Tweetup on January 21. Some 40 San Antonio tweeps blogged and tweeted messages and photos while sampling Smashburgers, Smashfries and Häagen-Dazs shakes at the newest location at Potranco and State Highway 151.

Read more ›

using all the channels to make an introduction

AirLIFE recently initiated Guardian Angel, a membership program that could save many families a large bill when they need AirLIFE services. With strategies, design and production from esd&associates, AirLIFE has launched an integrated campaign that puts Guardian Angel’s message on billboards, direct mail announcements, a dedicated website, response brochures and social media. Public relations campaign strategies will carry the message through news media reaching AirLIFE’s coverage area across South Texas.

Read more ›

esd embarks on BMI challenge

Inspired by one of our client-partners, the esd team has embarked on a fitness challenge. Each team member has entered into a competition to see which of us can improve our BMI the most over the usually fattening holiday festivity season.

Read more ›

Smashburger opening has a Great Day

Smashburger opened its Bandera Pointe location this weekend with an all-day VIP preview on Thursday featuring local food bloggers, Operation Homefront wounded warriors and other dignitaries, followed by a sweet segment on KENS-TV’s Great Day San Antonio. The fast casual

Read more ›

OCA adds North River neighborhood tour

San Antonio Office of Cultural Affairs unveiled the full Neighborhood Tours website today, adding the Downtown North River neighborhood to the East Side and West Side tours they published earlier this year.

Read more ›

esd newsletter

esd social

esd & associates 1h
We are proud to announce that the Mission Solar, "Mission Ready" video won Telly Awards for Directing, Cinematography, and Direct Marketing of A Product! Learn about our award-winning video services at https://bit.ly/2s6WaJs.
esd & associates 05/07/18
Read our latest blog on the importance of grammar. Using the proper grammar can make a lasting first impression that doesn't go unnoticed.
esd & associates 05/01/18
We had such a great time supporting our client @cfhealthplans this past weekend at their 300 Steps Ahead Walk. Thank you @morganswonderlandtexas for having us! #communityevents #clientevents #agencylife
esd & associates 04/24/18
Alternative Healthy Fiesta Options! San Antonio Health Advisory Board
esd & associates 03/21/18
More photos ➡️ from this mornings successful pep rally. Don’t forget the The Big Give SA starts at midnight! Go online and donate to your favorite local nonprofit. http://bit.ly/2DIQ7yE #BigGive2018