Posted at November 29, 2012 04:27 PM in Agency
Now more than ever, your company’s marketing message should be short, sweet and straightforward; and, here’s why: Today’s consumers are bombarded with marketing messages every day; from the print ads they read in magazines and newspapers, to the labels on the clothes they wear, to the television commercials they watch during their favorite prime time show.
Read More

Posted at November 28, 2012 10:14 AM in Agency
There are more than 178 million blogs on the Internet today. In fact, on WordPress, alone, there are nearly 392 million blog readers per month. Getting these millions of readers to view your company’s blog requires more than just engaging and interesting content. It involves an understanding of what works and what doesn’t in the world of blogging.
Read More

Posted at November 26, 2012 11:48 AM in Agency
Today’s consumers and Internet users are on the move. They obtain their information via the various mobile devices that dominate the market. In fact, the International Data Corporation predicts that the number of mobile Internet users will surpass the number of wire line users by 2015. In 2010 alone, there were 2 million mobile Internet users. As a company, it is important to be where your target audience is – mobilized.
Read More

Posted at November 20, 2012 03:06 PM in Agency
This past February, we asked if your brand should be on Pinterest. Since then, the popular social networking site has made it even easier for businesses to join. Last Tuesday, Pinterest introduced new tools designed to assist new and existing business accounts and differentiate business accounts from individual user accounts. Businesses are invited to create a business account that utilizes the newly developed tools. Those with already existing accounts will have the option to convert their account to a new business account.
Read More

Posted at November 15, 2012 05:54 PM in Agency
In a sea of e-mails, it is important for your company’s e-blast to attract attention and be noticed. Follow these six effective tips and tricks from our talented web development team to ensure that your subscribers successfully receive your message.
Read More

Posted at November 14, 2012 08:58 AM in Agency
Humans, by nature, are visual beings. Photographs, especially on the web, attract more users than text-only posts or tweets. Just look at one of the hundreds of studies conducted that examine what online content users engage the most with. Photos allow messages to come across clearly without having to be deciphered like lines of text would. As such, more and more companies are turning to photo-based social media sites, like Instagram, to expand their social media influence and company brand awareness.
Read More

Posted at November 08, 2012 12:59 PM in Agency
The words behind your company’s Facebook posts or tweets are important. More important, perhaps, than the act of posting or tweeting itself. Understanding the science and thought process that goes behind an effective and engaging social media post can help boost your company’s influence online.
Read More

Posted at November 05, 2012 02:16 PM in Agency
LinkedIn is like the black sheep of the social media family. When people think of LinkedIn, they associate the site with a place to promote your resume and career experience online. The popular professional networking site is often overlooked when companies want to market themselves via social media. Most companies turn to Twitter, Facebook, YouTube and now Pinterest before delving into the social networking site responsible for over 187 million members. New improvements to LinkedIn, however, may make it even easier to brand and promote your company.
Read More

Posted at October 29, 2012 01:56 PM in Agency

The latest buzz around the Twitter block is the new header photo option. This new option available on both the mobile app and the website allows users to upload a photo that will appear at the top of their profile. It is the perfect opportunity to effectively market your company in the social media world.

Read More

Posted at October 24, 2012 03:55 PM in Agency
Time is of the essence, especially in social media. Facebook and Twitter in themselves are timely. It's important to extend your social media outreach as much as possible by posting your company’s event or information at a time that works for your target audience and message platform. Staying on top of timely information is invaluable in social media, and truth be told, it can become a big burden quickly to almost any social media team. However, the quick spontaneity of this platform has a rhyme, a reason and a benefit for businesses that make it worth the planning, work and hustle.
Read More