Posted at October 17, 2012 10:44 AM in Agency
Relatively speaking, the Facebook “Like” button has been around for a while. The small and iconic plug-in occupies a significant portion of modern marketing industry thought and influences a great deal of every industry’s marketing strategy. Achieving the ultimate interaction paradigm – see, Like, Share – is a goal for every online blog ever written, product ever promoted or video ever created. It’s the thing that jobs are won and lost over and the thing that gains headlines, market share and new clients – or the thing that loses them.
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Posted at October 08, 2012 01:02 PM in Agency
It can be easy to get overwhelmed by the vastness, novelty and methodology of social media. With so much information hitting your marketing team so quickly, navigating the storm the right way presents a challenge. When starting out, many companies fall victim to two of the most common social media missteps:
  • Creating Too Many Social Media Networks
  • Using Social Media Too Passively
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Posted at October 03, 2012 04:42 PM in Agency
Ugly, disorganized websites scare prospects more than The Shining scares thirteen year olds. Lead prospects to a poorly organized and unattractive website and you usher them out your business’ door. Inefficient, unattractive websites simply do not deliver a professional brand persona. They imply a lack of attention to detail, the customer experience and intent to follow through. Your customers' thoughts when they see this? If you can’t at least make YOUR company look professional online, how could you adequately serve my needs as a customer?
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Posted at October 01, 2012 11:13 AM in Agency
Twitter is taking a handful of digital tool developers under its wing. At the end of this past August the social network unveiled its first ever Certified Products program and the big 12 development partners that have already made it’s cut. two thumbs up from twitter The Twitter Certified Products program functions similar to Facebook’s Preferred Marketing Developer Program – it encourages interactive developers to create products that assist brands to use Twitter as a tool, while ensuring that no copy cat concepts latch onto the original Twitter mother ship and mooch off its user base. These restrictions certify that developers offer an additional social media value for brands on Twitter, but ensure that no direct competitors emerge from the pack.
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Posted at September 26, 2012 12:52 PM in Agency
Video may have killed the radio star, but recent ad campaign feedback indicates that the web has NOT killed the video star. As social media has grown to occupy more and more of brands’ marketing budgets and consumers’ everyday lives, other ad mediums have seen a decline, first in readership/viewership and second, in ad dollars. While television has felt the jolt of social media’s ad dollar pull, it hasn’t felt it as acutely as print publications. Data compiled both by Neilson and by multi-industry, independent brands implies that television advertising hasn’t died – it’s simply evolved.
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Posted at September 19, 2012 10:09 AM in Agency
Are you a social media expert? Chances are if you’re in marketing, you think you are, and if you employ an in house marketing manager, they think that they are. But what really defines expertise in this relatively young medium?
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Posted at September 17, 2012 10:52 AM in Agency
Kids these days. While their fashions and musical tastes may continue to bewilder older consumers and marketing managers, their media habits have begun to become our own. Mobile use for more “mature” audiences has been on the rise. The number of Gen X-er profiles on Facebook now nearly matches those of Gen Y-ers, and all things considered, Baby Boomers aren’t too far behind. Interactive marketing is no longer just for the young. Cross-generational digital involvement is recreating the very fabric of the typical consumer. Gen C or Generation Connected has arrived, and many 35 plus-ers are a part of it.
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Posted at September 13, 2012 01:03 PM in Agency
Work’s tough. Tighter budgets and a more desperate job market can mean larger task loads and seemingly impossible obstacles for the average worker. Not all times are major push times at work, but when push comes to shove and deadline rests upon deadline, try taking a step back and analyzing how you can get the most bang for your hourly buck.
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Posted at September 10, 2012 02:05 PM in Agency
There are two common ways that people view advances in marketing technology – the kind designed to recognize, track, and record what you like, don’t like, and expect from the businesses you patronize. Most see it as either conveniently beneficial or controversially intrusive. Facebook and Foursquare tracking have already provoked a good deal of online privacy and safety discussions, and the online privacy debate continues to grow, fueled by the advent of each new convenience marketing technology.
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