Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

The Importance Of Grammar

The Importance of Grammar  In today’s technological society, many first impressions are not made face-to-face. Instead, website copy, printed collateral, and emails often serve as the initial contact between companies and potential clients. It has become increasingly important to take

Read more ›

How Often Should You Be Posting On Social Media?

  The amount of social media content a user sees in a day is overwhelming – almost as overwhelming as trying to figure out how your content fits into that queue.   Posting and planning your posts can often leave

Read more ›

Graphic Design Trends In 2018

Graphic Design Trends In 2018 Whether you are looking for inspiration for a new design or just want to learn about this year’s trends, look no further. 2018 is full of great design trends I’m sure will get those creative

Read more ›

Why Nonprofits Are Important

  Nonprofit organizations are the lifeblood of our city. The nonprofit industry of San Antonio is a tangible representation of our community’s values and is key in helping abate need in our city. However, nonprofits do more than just bridge

Read more ›

Four Podcasts Every Designer Should Listen To

These days, my mornings entails groaning at my alarm, snoozing it for another 10 minutes, and finally scrolling to my Podcasts app and clicking “play” to start off my day. And it looks like I’m not alone; in the past four years, the amount of people listening to podcasts has close to doubled, with 67 million Americans listening to podcasts every month!

Read more ›

Staying healthy while at work

Office stress is never fun, especially when you have tight deadlines and meetings. Here’s how to give your office space a healthy transformation in 2018:   Set reminders — Placing sticky notes on your desktop or setting your phone to

Read more ›

Hospitals’ New Cure for Slowed Revenue Growth

Hospitals may be in luck as new ways to market through search-engine marketing, mobile devices and social networking.

Read more ›

Marketing to Cyber Monday Shoppers

What was known as the biggest shopping day of the year, Black Friday, is now a thing of the past. There is a new shopping trend on high alert and many consumers are now turning to online shopping for the

Read more ›

My Personal Fitness Journey

It was this month last year that I embarked on a journey I never thought I’d find myself taking. I was almost 29 and had never before set fitness goals for myself. In fact, I was the last person I

Read more ›

Fresh purr-spective in advertising

We all know the Internet and social media have opened a variety of new ways to reach customers. Although traditional marketing methods continue to be utilized in the digital age, the online era has introduced us to the viral message.

Read more ›

Damage control for 2016: eight ways the year everyone hates can save some face

  2016 has an image problem. Granted, much of it is self-imposed, but 2016 is taking an absolute beating in the court of public opinion. Whether it was the constant strife of the Syrian civil war, the contentious and exhausting

Read more ›

Why You Should Hire A Google Certified Marketer

By: Anna Riess The world of digital marketing is constantly evolving, and businesses are fighting to stay ahead of the competition. From mom and pop stores to major corporations, businesses are looking to be more accessible to their customer bases,

Read more ›

Are you on Facebook Live?

It can be a constant battle keeping up with the change in the social media landscape. Platforms compete for users by adding new features on what seems like a weekly rotation. The king of social media reinvention (or appropriation), Facebook

Read more ›

Marketing and the movies: “The Secret Life of Pets” – and their marketing minions

A little less than a decade ago, one of my first on-air jobs in TV was a weekly movie review segment for the local Fox affiliate in San Antonio. As part of the gig, I’d get invites to various media

Read more ›

Three Fundamental PR Lessons from the San Antonio Spurs

The San Antonio Spurs fell to the Oklahoma Thunder in game six of the 2016 NBA Western Conference semifinals. It was a disappointing outcome for every Spurs fan, yet the team returned home to this: The picture shows a crowd

Read more ›

esd newsletter

esd social

esd & associates 03/26/19
Check out Methodist Healthcare System's LIVE Q&A on #ColorectalCancer screening in honor of #ColorectalCancerAwarenesMonth!
esd & associates 01/29/19
We are so proud to have helped get Justin Timberlake to Methodist Children's Hospital this past month and to have played a part in making an impact on these patients. The campaign garnered over 1 billion impressions and shows a little social media strategy goes a long way.
esd & associates 01/16/19
Help Methodist Children's Hospital get Justin Timberlake to come visit the kids this weekend! Please like, share, and tag Justin Timberlake! #JTseeMe #ManOfTheWoodsTour
esd & associates 12/24/18
The esd team wishes you a very happy holiday season!
esd & associates 12/11/18
Tonight our team shopped for toys to help support Mister Sparky San Antonio and Bill Taylor’s Bill’s Elves! We are so happy to be a part of making sure thousands of San Antonio-area kids under the care of Child Protective Services get a Christmas toy this year!