This last year provided many learning experiences about navigating life through the digital world. Teachers were given the task to make an online class environment work for all students. Venues, artists, and festivals were faced with having to adapt to the use of virtual events....
Since its first appearance on Twitter back in 2007, the hashtag has sparked a new wave of social media marketing, making it useful for brands aiming to make themselves more present in the public. Growing your brand amidst a world where other organizations, influencers, and users...
Branding is the most important aspect of advertising, but just what is it? Simply put, branding is the vibe of your company and products. It is the feelings and ideas customers associate with your brand. Here are 5 tips for better branding: Decide what your brand...
You’ve probably heard people talk about SEO, but you might not know what it means. Search Engine Optimization is the system search engines like google use to decide what websites show up first when a person searches for a topic. This matters to you because...
You don’t need us to tell you that a good website is vital to every business. Here are three tips for creating a good website for your business: Make it mobile friendly: The majority of people in the US have smartphones, and they use them for...
This past Tuesday, esd had the honor of attending the 11th Annual Mums & Mimosas Luncheon to celebrate a new decade of supporting Good Samaritan’s mission to empower the community....
Mayor’s Fitness Council kicked off its 10 year celebration this past Wednesday morning with the annual breakfast meeting. esd digital marketing has been honored to be part of the movement since 10 years ago. Under the leadership of former Mayor Julián Castro and current Mayor...
Technology is constantly changing, it is not static. Every day we are faced with the possibility of finding new tools and ways to communicate, inform ourselves and acquire what we want. With the start of 2020, take a look at trends that will set the...
The short answer is yes. When thinking about your marketing strategy, it’s still a good idea to include a portion of your budget for print advertising. Print offers advantages other forms of advertising lack. If you’re thinking about where and how to allocate your advertising...
Our decades of experience tell us that the best way to market to millennials is to not market to millennials. The key is to improve customer experience and personalization when developing a marketing strategy, rather than resorting to flashy ads or trendy stunts. That’s because when...