Great customer relationship management (CRM) can help make your business an enduring one. Your customers are the lifeblood of your business, but the competition for their loyalty is fierce. Stay in touch with your customer base via strategically planned emails and you will often discover...
Almost since the new millennium hit, social media’s been all the rage. One of the channels with the most Klout is (no surprise) Twitter.
Once you’ve become active on Twitter, you’ve chosen to expose yourself to millions. Your posts becomes searchable and your content, more discoverable. For businesses like yours, this HOPEFULLY is a big plus.
But what can you do to optimize your content?
With a user count in the millions, it’s doubtful your daily tweets will consistently rank top priority to Twitter servers and searchers. However, catching onto current trends or creating your own, all via hashtags could make all the difference for your marketing.
a new day, a new topicJust as your brand must have it’s own look, it must also have its own perspective and personality. Communicate your company’s competitive edge quickly, clearly and effectively to your target audiences with a brand positioning statement that resonates.
fun with words, with brands
What does your company do? How are you different?
These are questions that your brand positioning statement should at least begin to answer.
Starting a business and maintaining consistent growth is hard. If it, wasn’t then everyone would do it. And these, days it almost seems like everyone else HAS. One of the key components of building a strong brand is understanding it, from the inside out and from the...
It’s no secret that viral videos are a great way to get your brand out there. When a viral story or video hits the web the ripples become waves faster than you can say, “I’m on a boat.” If your business is getting ready to...
Last year, smartphone and e-tablet sales blew personal computers sales out of the water. The trend of mobile market domination began in 2008 and shows no signs of slow down. As more and more mobile innovations hit the store shelves, mobile devices permeate more and more consumer...
I wrote an official statement for a cat today and, really, that is a good thing. It has become part of our day at esd & associates since our office cat Texas Ranger also known as T.R., was crowned “Keeper of the Catnip” for the...
These days almost everyone uses social media – from businesses to individuals and celebrities. While each platform offers its own unique benefits, a presence on all of them may not work for your particular organization. And just as each social network differs from the next,...