I’m judging you. So is he. So is she. So are they. When you or your employees post to either personal or collaborative social media accounts, your institution’s personality receives instant exposure, automatically opening you up to criticism, misinterpretation and commentary. Examples of social media gone awry...
There’s a new online playground to bookmark these days. Pinterest is an invite-only ‘virtual pinboard’ that focuses on two main aspects of social media: sharing and organizing. So what? Well, any trendy new toy in the social media space that has almost 5 million users and...
Social media may be new, but the pros learn fast – especially when they learn from mistakes. New social media networks, tools and strategies develop at breakneck speed in a seemingly endless stream of technology, interaction and innovation. It’s a lot to keep up with and...
SAN ANTONIO, TEXAS – When Girl Scout cookie sales began on January 1, 2012, esd & associates, San Antonio's leading digital creative agency, purchased one large order - one thousand boxes of cookies to be exact. Not simply the pained victims of an epic sweet tooth, esd...
Maybe you don’t get Twitter. Maybe you’re a total Twitter pro. Either way, Twitter’s new user interface will help you get your message across and connect to other users more easily than ever before. With a new look that rivals Facebook’s, Twitter has revamped their...
When it really comes down to it, how effective IS your social media presence? At some point all web marketers, business decision makers and regular users ponder this conundrum. Social media is a unique tool, one designed to serve, not only an informative function, but...
Monday, November 7, 2011 the esd & associates office welcomed a very special new addition to the staff. Wearing a fluffy gray coat and a fancifully stylish bowtie, Texas Ranger, or “T.R.” as he is affectionately known, strutted into the office with just under 2...
AUSTIN, TEXAS – On Wednesday, October 19, 2011 a new music heavyweight emerged on the scene, in the Live Music Capital of the World, Austin, Texas. Celebrated Texan musicians from Paul Wall to Lee Roy Parnell came out in full force to welcome the all-new...
Change may be scary, but no change means no progress. This, at least, appears to be Mark Zuckerberg’s theory as he pushes his creation forward, expanding Facebook’s empire, uses and capabilities. Zuckerberg’s latest public Facebook revamp has sparked a veritable cascade of kudos and criticisms....
Virtual cash – it can’t buy you food, clothes or cars, but it can buy you fun and, to a certain extent, technology. At least that’s how it works on Facebook. Facebook credits, Facebook’s exclusive, virtual currency, allows Facebook users to instantly purchase virtual goods. Although...