Every company strives to get the image of their brand out in the public eye. One way you can achieve this is by enlisting the help of brand ambassadors—individuals who embody your company's values and beliefs. This can help customers attach a name to a...
The world of content marketing is always changing. We are constantly challenged by an increasingly educated and savvier consumer, who is quick to move on to the next thing. That’s why it’s important to ensure you have fresh, creative content that remains purposeful. The right...
In a world that becomes increasingly difficult to grab and hold the attention of consumers, videos are becoming more useful in helping a brand get noticed. A well executed video gives potential clients insight into what a business or organization is about, what it stands...
Thinking about a marketing strategy for your nonprofit can be overwhelming, but with a little planning and well-set goals, you can ensure your nonprofit organization does not get lost in the shuffle. If you’re thinking about increasing the brand awareness of your nonprofit, developing new...
Spring is finally here! That means Easter egg hunts and tons of opportunities to create a Spring marketing campaign. According to the National Retail Federation, during this time of year, U.S consumers spend more than $16.4 billion on candy, apparel, and even food. The conversation...
Methodist Children’s Hospital (MCH) raised funds and awareness for St. Baldrick’s Foundation through their team and event, ShAVING LIVES 2019. The team surpassed their goal of $12,500, raising over $13,500 to date! You can still donate here. On March 8, MCH staff and family had their...
When you’re ready to market your small business, you may feel overwhelmed, especially if you have a small budget. However, generating brand awareness doesn’t have to cost thousands of dollars. Utilizing a couple of free or low-cost techniques could generate awareness for your brand and...
I was looking in my wallet, as I’m sure you have at one time or another, and wondered, “Why am I carrying all these business cards?” or “Do I even need them?” This got me starting about their purpose in today’s digital age. Although not a...
The beginning of a new year reminds us of those important habits we want to initiate. When it comes to your online data, we recommend ensuring you have the latest security software and create the habit of checking for updates periodically. Protecting Yourself In addition to anti-virus...
Amidst the hustle and bustle this holiday season, you might notice a creative marketing campaign capturing your attention. Sometimes it might feel as if brands are spamming you with holiday emails, social media posts and TV commercials. These marketing tactics are encouraged to help boost...