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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

How to work Snapchat and how Snapchat can work for you!

The social media landscape is constantly shifting, but learning how to use the right platforms can help you market your business, promote events and build brand awareness, especially among social savvy milliennials. Enter Snapchat. Released in 2011, Snapchat is an

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The Importance of Giving

At a young age we teach our children manners, but what about teaching them the gift of giving? With The Big Give S.A. taking place on May 3, esd communications manager Rebecca Asher, esd communication manager has written a feature

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Doctor highlights how to prevent common Fiesta injuries

From severe dehydration to falls and fractures, there are plenty of pitfalls out there that could turn a fun Fiesta afternoon into something far less pleasant.   To help prevent those Fiesta fails, Methodist Children’s Hospital and Greater San Antonio

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How San Antonio doctors are helping Guatemalan children overcome crippling poverty

The Guatemala City dump is one of the largest in Central America. Each day, trucks line up by the dozens, taking in over 500 tons of garbage. That trash functions as a lifeline for hundreds of destitute Guatemalan families, who

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Lili Alessandra Home Dream in Luxury

Spring is upon us, and that means most of us will be cleaning and reorganizing our homes. More than likely your bedroom will be the first place that gets reorganized. What if we told you that a photo of your

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Hiring For Your Office Culture

Building a successful company is like putting together a puzzle: If a piece is in the wrong place, it doesn’t work. While the importance of training, education and experience level are often recognized, a lot of hiring managers fall short

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Across the Youniverse: Your future is in the cards

As marketers, we are students of behavior. We watch people, identify patterns and trends, and then use that knowledge to attempt to influence consumer behavior on behalf of our clients in a way that (hopefully) inconveniences or annoys the consumer

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StoryCorps collects Alamo City’s top tales

A silver Airstream of opportunity is parked behind the San Antonio Central Library. StoryCorps is back in San Antonio, recording hundreds of hours of local stories from the Alamo City. (image courtesy: www.tpr.org) The oral history project collects interviews between

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A Love Letter To Valentine’s Day Marketing

Break out your wallets! It’s time to shower your paramours with those obligatory Valentine’s Day flowers, candy, cards and gifts from your local jewelry or retail store. Of course, everyone knows that you’re supposed to give your significant other a

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Reflections on World Cancer Day

Editor’s note: Earlier today, I wrote this piece and posted it on my personal Facebook page to honor a friend. One of my coworkers read it and encouraged me to share it on this space. I do so in the

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How to use SEO in content marketing

As a content marketer, you know that the key to attracting people and ranking well with a search engine is using the proper content. But content goes beyond the standard goals of writing at a 7th grade level, appealing to

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Help fund your New Year’s resolution with $1000 from Community First Health Plans

Like most of us, I started my 2016 off with a desire to make my life better than it was the year before. Eat healthier, hit the gym, take a cooking class (ANY cooking class) – all the usual New

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When is a product video more than a product video?

Recently, we had the opportunity to try something a little bit different: an online video for luxury linen designer Lili Alessandra. The company had contracted out for product videos before, but wanted us to find a way to do more

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The #1 marketing trend to watch out for in 2016

The New Year is almost here, which means it’s time to roll out the annual lists of resolutions and trends. Our biggest prediction for 2016 is about creating and maintaining an exceptional customer experience. While your social media plan may

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Why your business needs a blog: the ‘I Love the ’90s’ version

Back in the early 1990s, HBO and Cinemax revolutionized the use of content marketing by offering some of their programming free on Comedy Central in the form of Short Attention Span Theater, which featured then-up-and-coming comics like John Stewart and

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esd newsletter

esd social

esd & associates 03/26/19
Check out Methodist Healthcare System's LIVE Q&A on #ColorectalCancer screening in honor of #ColorectalCancerAwarenesMonth!
esd & associates 01/29/19
We are so proud to have helped get Justin Timberlake to Methodist Children's Hospital this past month and to have played a part in making an impact on these patients. The campaign garnered over 1 billion impressions and shows a little social media strategy goes a long way.
esd & associates 01/16/19
Help Methodist Children's Hospital get Justin Timberlake to come visit the kids this weekend! Please like, share, and tag Justin Timberlake! #JTseeMe #ManOfTheWoodsTour
esd & associates 12/24/18
The esd team wishes you a very happy holiday season!
esd & associates 12/11/18
Tonight our team shopped for toys to help support Mister Sparky San Antonio and Bill Taylor’s Bill’s Elves! We are so happy to be a part of making sure thousands of San Antonio-area kids under the care of Child Protective Services get a Christmas toy this year!