Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

Why your business needs a blog: the ‘I Love the ’90s’ version

Back in the early 1990s, HBO and Cinemax revolutionized the use of content marketing by offering some of their programming free on Comedy Central in the form of Short Attention Span Theater, which featured then-up-and-coming comics like John Stewart and

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Across the Youniverse: It’s the thought that counts…and the gift…and the wrapping paper….

Happy Holidays, fellow YouTube noobs! As many of you may recall, I recently dipped my toes into the massive, swirling virtual whirlpool that is YouTube SEO blogs (and if you don’t recall, you can read it here).   So many

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Across the Youniverse: Which Tips *Really* Drive Traffic To Your YouTube Channel?

If you’re reading this blog, there’s a pretty good chance you got here by googling some form of the phrase ‘driving traffic To YouTube channels’.  That means you probably saw the same thing I did – 10.2 million results, with headlines

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How to Write A Quick Blog Post

5 Tips to Blog Busting Most entrepreneurs and local business owners work hard to create a strong online presence, build great products or services, and strive to gain leverage with customers, only to realize they are sorely lacking content. Content

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What Twitter Can Teach You About Nonprofits

What Twitter Can Teach You About Nonprofits   Twitter has brought many causes to the main stage over the past few years. Twitter became an outlet for people to rally behind a cause and bring light to issues that normally

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Pinterest: The New Way to Shop

As the holiday season nears, a lot of people will be looking for inspiration on Pinterest for all their holiday parties and gifts. Thanks to Pinterest’s new “Buyable Pins” feature, you can now purchase select items, making your holiday shopping

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Instagram Makes Its Entrance Into the Social Advertising Realm

Instagram recently announced the opening of its Application Program Interface (API), allowing marketers to start purchasing and posting ads to help automate Instagram advertising campaigns and target their specific audiences.   This is big news for digital advertisers who recognize the

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Taking The Next Step Forward: From Mobile Site to Mobile App

The business world is going mobile as handheld devices are quickly becoming a primary portal for business transactions and customer outreach. Even Google is recognizing that more users turn to their phones, so mobile websites have now become a necessity

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Using Facebook Ads to Increase Your Audience

Do you find that your Facebook audience isn’t growing how it once was or has become stagnant? It might be a good time to look into Facebook ads to increase your reach and hopefully attract the right audience to your

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Know Who Your Audience Is Through Behavioral Targeting

  You now have the approval to begin your digital marketing campaign across various social networks—great! So how do you ensure that your content is seen by your followers on Facebook, Twitter, LinkedIn and others, and you are able to

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All Digital Media Starts With User-Centered Design

User experience (UX) is a topic you don’t hear about until someone complains that a digital platform is not intuitive or user-friendly. UX should be part of the design process from the early design concepts through the final programming and

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Using Facebook Ads For Event Success

When it comes to marketing events, we have found social media advertising to be one of the most highly effective tactics to drive traffic and registrations. You can find success in relying on PR and organic social media posts, but

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What You Should Know About “Mobilegeddon”

Google recently updated its algorithm to favor “mobile friendly” websites as the majority of Internet search happens on smartphones and tablets.   Rolled out on April 21, this update means Google’s web crawlers will give higher ranking to mobile friendly

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The Top 5 B2B Social Media Trends To Watch

When considering social media marketing, B2B companies tend to be excited by the opportunities to forge deep customer relationships through LinkedIn and Facebook, but they often struggle to find effective ways to execute social media tactics without a strategy. Before

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Design Trends Emerge, Helping Websites Evolve with Customers

The art of design is constantly changing, and this is especially evident in web design. Changes in community taste, technology and art are always reflected in the current state of web design. Designers are stretching the limits looking for the

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We are proud to announce that the Mission Solar, "Mission Ready" video won Telly Awards for Directing, Cinematography, and Direct Marketing of A Product! Learn about our award-winning video services at https://bit.ly/2s6WaJs.
esd & associates 05/07/18
Read our latest blog on the importance of grammar. Using the proper grammar can make a lasting first impression that doesn't go unnoticed.
esd & associates 05/01/18
We had such a great time supporting our client @cfhealthplans this past weekend at their 300 Steps Ahead Walk. Thank you @morganswonderlandtexas for having us! #communityevents #clientevents #agencylife
esd & associates 04/24/18
Alternative Healthy Fiesta Options! San Antonio Health Advisory Board
esd & associates 03/21/18
More photos ➡️ from this mornings successful pep rally. Don’t forget the The Big Give SA starts at midnight! Go online and donate to your favorite local nonprofit. http://bit.ly/2DIQ7yE #BigGive2018