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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

Why You Should Hire A Google Certified Marketer

By: Anna Riess The world of digital marketing is constantly evolving, and businesses are fighting to stay ahead of the competition. From mom and pop stores to major corporations, businesses are looking to be more accessible to their customer bases,

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Are you on Facebook Live?

It can be a constant battle keeping up with the change in the social media landscape. Platforms compete for users by adding new features on what seems like a weekly rotation. The king of social media reinvention (or appropriation), Facebook

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Marketing and the movies: “The Secret Life of Pets” – and their marketing minions

A little less than a decade ago, one of my first on-air jobs in TV was a weekly movie review segment for the local Fox affiliate in San Antonio. As part of the gig, I’d get invites to various media

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Three Fundamental PR Lessons from the San Antonio Spurs

The San Antonio Spurs fell to the Oklahoma Thunder in game six of the 2016 NBA Western Conference semifinals. It was a disappointing outcome for every Spurs fan, yet the team returned home to this: The picture shows a crowd

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How to work Snapchat and how Snapchat can work for you!

The social media landscape is constantly shifting, but learning how to use the right platforms can help you market your business, promote events and build brand awareness, especially among social savvy milliennials. Enter Snapchat. Released in 2011, Snapchat is an

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The Importance of Giving

At a young age we teach our children manners, but what about teaching them the gift of giving? With The Big Give S.A. taking place on May 3, esd communications manager Rebecca Asher, esd communication manager has written a feature

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Doctor highlights how to prevent common Fiesta injuries

From severe dehydration to falls and fractures, there are plenty of pitfalls out there that could turn a fun Fiesta afternoon into something far less pleasant.   To help prevent those Fiesta fails, Methodist Children’s Hospital and Greater San Antonio

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How San Antonio doctors are helping Guatemalan children overcome crippling poverty

The Guatemala City dump is one of the largest in Central America. Each day, trucks line up by the dozens, taking in over 500 tons of garbage. That trash functions as a lifeline for hundreds of destitute Guatemalan families, who

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Lili Alessandra Home Dream in Luxury

Spring is upon us, and that means most of us will be cleaning and reorganizing our homes. More than likely your bedroom will be the first place that gets reorganized. What if we told you that a photo of your

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Hiring For Your Office Culture

Building a successful company is like putting together a puzzle: If a piece is in the wrong place, it doesn’t work. While the importance of training, education and experience level are often recognized, a lot of hiring managers fall short

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Across the Youniverse: Your future is in the cards

As marketers, we are students of behavior. We watch people, identify patterns and trends, and then use that knowledge to attempt to influence consumer behavior on behalf of our clients in a way that (hopefully) inconveniences or annoys the consumer

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StoryCorps collects Alamo City’s top tales

A silver Airstream of opportunity is parked behind the San Antonio Central Library. StoryCorps is back in San Antonio, recording hundreds of hours of local stories from the Alamo City. (image courtesy: www.tpr.org) The oral history project collects interviews between

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A Love Letter To Valentine’s Day Marketing

Break out your wallets! It’s time to shower your paramours with those obligatory Valentine’s Day flowers, candy, cards and gifts from your local jewelry or retail store. Of course, everyone knows that you’re supposed to give your significant other a

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Reflections on World Cancer Day

Editor’s note: Earlier today, I wrote this piece and posted it on my personal Facebook page to honor a friend. One of my coworkers read it and encouraged me to share it on this space. I do so in the

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How to use SEO in content marketing

As a content marketer, you know that the key to attracting people and ranking well with a search engine is using the proper content. But content goes beyond the standard goals of writing at a 7th grade level, appealing to

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esd & associates 08/15/19
20,000 passengers have tried VIA Link, a "smart transit" option that provides shorter waits and faster connections with app-based booking and rides tracking within the VIA Link service area.
esd & associates 08/08/19
Happy Birthday to our Web Developer, Aaron! We're so happy to celebrate you today.
esd & associates 08/06/19
Meet Our Intern Tristen! "I thoroughly enjoyed my time at esd. The esd team truly exceeded my expectations of what I thought it would be like as an intern. I was challenged, taught, and encouraged. I am thankful for the people who helped me start my growth as a business professional and am excited to continue learning and gaining experience in the marketing industry. With graduation in the near future, I hope to find a marketing position with a company that advocates for saving marine life, while continuing my education with a graduate degree in Integrated Marketing Communications from the University of Mississippi :)"
esd & associates 07/09/19
Meet Our Intern Madison! "As an intern at esd I was welcomed with my first real office work environment. I was able to use what I have learned in my courses at school and put them into real world projects. Networking, filming and editing for our big name clients has really helped me fill out my film reel and resume. Using new equipment and software outside the classroom has been a real perk of this internship. I have been taken in by all parts of the esd team, helping across all departments for projects, and learning things from everyone and their jobs at esd. Gaining as much knowledge and more skills to make me more well versed in my field. After college, I am looking forward to working on more video productions for film in Austin and making a name for myself as a director."
esd & associates 06/25/19
A recent Harvard Business Review Analytic Services survey revealed that only 22% of companies have access to real-time metrics that impact customer experience. That means nearly 80% of companies are putting their customer loyalty at risk. Leader, Follower, Laggard: Which Are You?