As marketers, we are students of behavior. We watch people, identify patterns and trends, and then use that knowledge to attempt to influence consumer behavior on behalf of our clients in a way that (hopefully) inconveniences or annoys the consumer as little as possible. Sometimes, though,...
A silver Airstream of opportunity is parked behind the San Antonio Central Library. StoryCorps is back in San Antonio, recording hundreds of hours of local stories from the Alamo City. (image courtesy: www.tpr.org) The oral history project collects interviews between family members and friends for its popular...
Break out your wallets! It’s time to shower your paramours with those obligatory Valentine’s Day flowers, candy, cards and gifts from your local jewelry or retail store. Of course, everyone knows that you’re supposed to give your significant other a Valentine’s Day gift right? But...
Editor's note: Earlier today, I wrote this piece and posted it on my personal Facebook page to honor a friend. One of my coworkers read it and encouraged me to share it on this space. I do so in the hope that it helps others...
As a content marketer, you know that the key to attracting people and ranking well with a search engine is using the proper content. But content goes beyond the standard goals of writing at a 7th grade level, appealing to known end users and solving...
Like most of us, I started my 2016 off with a desire to make my life better than it was the year before. Eat healthier, hit the gym, take a cooking class (ANY cooking class) - all the usual New Year's resolutions I've sworn before...
Recently, we had the opportunity to try something a little bit different: an online video for luxury linen designer Lili Alessandra. The company had contracted out for product videos before, but wanted us to find a way to do more than just showcase the newest...
The New Year is almost here, which means it’s time to roll out the annual lists of resolutions and trends. Our biggest prediction for 2016 is about creating and maintaining an exceptional customer experience. While your social media plan may be impressive, if your conversion...
Back in the early 1990s, HBO and Cinemax revolutionized the use of content marketing by offering some of their programming free on Comedy Central in the form of Short Attention Span Theater, which featured then-up-and-coming comics like John Stewart and Marc Maron. Short Attention Span Theater...
Happy Holidays, fellow YouTube noobs! As many of you may recall, I recently dipped my toes into the massive, swirling virtual whirlpool that is YouTube SEO blogs (and if you don’t recall, you can read it here). So many tips! So many tricks! What’s a guy...