Posted at April 28, 2015 01:12 PM in Agency

Google recently updated its algorithm to favor “mobile friendly” websites as the majority of Internet search happens on smartphones and tablets.   Rolled out on April 21, this update means Google’s web crawlers will give higher ranking to mobile friendly websites featuring responsive design.   Some are calling this...

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Posted at April 08, 2015 12:25 PM in Agency

When considering social media marketing, B2B companies tend to be excited by the opportunities to forge deep customer relationships through LinkedIn and Facebook, but they often struggle to find effective ways to execute social media tactics without a strategy. Before diving in, it is important to...

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Posted at March 18, 2015 01:39 PM in Agency

The art of design is constantly changing, and this is especially evident in web design. Changes in community taste, technology and art are always reflected in the current state of web design. Designers are stretching the limits looking for the next great thing or trying...

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Posted at March 04, 2015 02:58 PM in Agency

As social media marketing increasingly becomes a key component of a company’s marketing mix, it should also be noted that not all social media platforms work for all companies. Consider the top social media platform of the day: Facebook. According to Statiza, Facebook ranks as the...

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Posted at December 18, 2014 11:29 AM in Agency

  Snapchat is growing into a powerful video-and photo-sharing tool for digital marketing experts. Companies such as Dove, Taco Bell and Universal Pictures are a few of the brands exemplifying creative ways to engage young audiences via Snapchat. As a result, they have seen positive growth...

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Posted at October 23, 2014 10:00 AM in Agency
Emotions have been welling up in advertising as marketers find inventive ways to connect with audiences on a personal level in traditional and social media. Sometimes called “sadvertising,” this trend employs heartwarming tactics to capture the essence of the human experience. Whether 2015 continues to be another emotional year remains to be seen, but one thing’s for certain: the heartstrings will always be in play for marketing.
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Posted at October 08, 2014 10:39 AM in Agency
Social Media has made business marketing accessible, fast and ‘in-the-moment’. Businesses across the nation are recognizing the potential that these resources can provide their companies at a world wide level. One social media platform that is often not taken into consideration when companies devise a targeted marketing plan is Pinterest.
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Posted at August 28, 2014 09:35 AM in Agency
A real-time marketing campaign can have great affects on increasing engagement and personalizing content to not only audience, but also timing. Following are some recent, more successful real-time and event based marketing campaigns.
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Posted at August 21, 2014 04:31 PM in Agency
Content Management Systems (CMS) are great tools to help develop your company’s website and make it easier to maintain. Avoiding the following mistakes will help you not only develop your website more efficiently, but also more effectively.
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