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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

Marketing and the movies: “The Secret Life of Pets” – and their marketing minions

A little less than a decade ago, one of my first on-air jobs in TV was a weekly movie review segment for the local Fox affiliate in San Antonio. As part of the gig, I’d get invites to various media

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Get Fit this Summer with SA Parks Fitness App

San Antonio Fitness 2016

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Local Architects Build Memories Through StoryCorps

For father-and-son architects Michael and Lee Imbimbo, the StoryCorps mobile booth provided a great foundation for them to share their stories with future generations.   (image courtesy: Texas Public Radio)   “One of the things that would be really special

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esd sweeps the podium at 2016 Regional ADDY Awards

There’s a shiny new piece of hardware in the esd and associates trophy case this morning, courtesy of the American Advertising Federation.   At the 2016 regional American Advertising Awards, esd and associates managed to sweep the podium, taking home

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Doctor urges SA to keep Carbon Monoxide in mind in advance of 2016’s first freeze

With the temperature expected to plummet to a frigid (by San Antonio standards) 30℉ Friday night, some San Antonians who aren’t used to cold weather may try to find creative ways to weather San Antonio’s first freeze of 2016 –

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esd employee to be featured in “Eat Pray Love” anthology

A decade ago, writer Elizabeth Gilbert captured the imaginations of readers across the globe with her transformative story of empowerment, “Eat Pray Love”. 10 years and a Julia Roberts movie later, Gilbert celebrated the diamond anniversary of her book by

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The Big Give S.A. makes nonprofits feel like they won the lottery

The day after the largest Powerball drawing in history, the thought of 1.5 billion dollars in the bank account (before taxes, of course) has made people stop and think about what they would do with all of that money. Some

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Local lifesaver urges caution this holiday season

San Antonio – For emergency room doctors, the most wonderful time of the year is also one of the busiest. Falls, burns, and alcohol-related injuries mean emergency rooms are full of families who let their holiday spirit get the best

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Running a marathon starts with a single step

San Antonio – Legend has it that the marathon began in 490 B.C., when Greek soldier Pheidippides ran from a battlefield near Marathon to Athens to deliver news of a Greek victory over the Persians.   He then promptly collapsed

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Help San Antonio fight cancer on #GivingTuesday

  San Antonio — There are deals for Black Friday and Cyber Monday. Now, there’s a deal for those who want to give the gift of philanthropy over the holiday season. #GivingTuesday is a global effort that uses the power

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Goodwill San Antonio Says ‘Sleep In and Win’ Black Friday Weekend

San Antonio – Shoppers can sleep in after the Thanksgiving holiday and still find great deals at local Goodwill stores plus a chance to win a $1,000 gift card this Black Friday Weekend. Goodwill San Antonio will offer discounts on

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EndoMune founder speaks at Expo about gluten’s role in ‘leaky gut’

San Antonio – Dr. Lawrence Hoberman, founder of EndoMune Advanced Probiotic, was recently a featured speaker at the Gluten Free & Allergen Free Expo in Dallas.   He spoke about the link between ‘leaky gut’ and celiac disease, as well as

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Doctors to parents: Keep kids off electronics after head injuries

  San Antonio – Any parent knows how tough it can be to keep their children off cell phones and video games. But in the case of children who have suffered concussions, limiting the use of electronic screens could make

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SABGH honors esd & associates with fourth Healthy Workplace Award

San Antonio – Recently earning the Recognition in the 2015 Healthy Workplace Recognition Program, (HWRP) esd & associates continues to expand it’s health and wellness program.   “Through our continuous workplace initiatives, employees are encouraged and motivated to live a healthy

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Local doctor hits the airwaves to fight the flu (updated)

San Antonio – Each flu season, between five and 20 percent of Americans catch some strain of the flu, leading to more than 30 thousand deaths per year from flu-related complications.  Doctors with the group Greater San Antonio Emergency Physicians

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esd newsletter

esd social

esd & associates 08/15/19
20,000 passengers have tried VIA Link, a "smart transit" option that provides shorter waits and faster connections with app-based booking and rides tracking within the VIA Link service area.
esd & associates 08/08/19
Happy Birthday to our Web Developer, Aaron! We're so happy to celebrate you today.
esd & associates 08/06/19
Meet Our Intern Tristen! "I thoroughly enjoyed my time at esd. The esd team truly exceeded my expectations of what I thought it would be like as an intern. I was challenged, taught, and encouraged. I am thankful for the people who helped me start my growth as a business professional and am excited to continue learning and gaining experience in the marketing industry. With graduation in the near future, I hope to find a marketing position with a company that advocates for saving marine life, while continuing my education with a graduate degree in Integrated Marketing Communications from the University of Mississippi :)"
esd & associates 07/09/19
Meet Our Intern Madison! "As an intern at esd I was welcomed with my first real office work environment. I was able to use what I have learned in my courses at school and put them into real world projects. Networking, filming and editing for our big name clients has really helped me fill out my film reel and resume. Using new equipment and software outside the classroom has been a real perk of this internship. I have been taken in by all parts of the esd team, helping across all departments for projects, and learning things from everyone and their jobs at esd. Gaining as much knowledge and more skills to make me more well versed in my field. After college, I am looking forward to working on more video productions for film in Austin and making a name for myself as a director."
esd & associates 06/25/19
A recent Harvard Business Review Analytic Services survey revealed that only 22% of companies have access to real-time metrics that impact customer experience. That means nearly 80% of companies are putting their customer loyalty at risk. Leader, Follower, Laggard: Which Are You?