Meta (formally Facebook) has increasingly come under fire for its questionable advertising practices. To counteract the outcry Meta has added additional ad targeting restrictions for teen users. It is also continuing to prioritize age appropriate advertising experiences for teen users with many updates. In addition, gender...

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The growth of  technology advances have changed the way of digital marketing by creating a  gateway of endless possibilities. Let's dive in and  understand the different areas of digital marketing platforms with a short  list geared toward different target audiences and  communications. Content Marketing Platforms -...

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Two-year-old Addison is slowly building her verbal vocabulary, but she is already fluent with the smartphones in her life. At 14 months, she was given a broken iPhone and quickly learned how to make it play her favorite music and operate her favorite app, which...

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Pools of buttermilk batter dotted IHOP griddles to benefit Shriners Hospitals for Children on National Pancake Day. IHOP served the cakes for free all day March 1, asking the hungry guests for a donation. The campaign set a goal of $2.3 million nationally for Shriners...

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Twitter has 175 million registered users, growing at the rate of 8.3 million a month, sending 68.5 million tweets a day. Some of those users are your customers, and they are eager to follow you. Gather a large crowd, and enterprising business leaders see an opportunity...

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When a tree falls in the forest, does it make news? The full realization of a new idea – website redesign, corporate rebranding, new product – needs a proper introduction. San Antonio Shrine Auditorium launched its new brand with an elaborate open house, introducing itself...

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