Posted at September 15, 2010 04:26 PM in Public Relations

esd creates conversations that change communities – we’re in the message business, combining influences to help people be healthy and enjoy life. Since February, we have worked with San Antonio Sports to produce the Fit Family Challenge, an excellent model of esd’s “community collaboration” approach...

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Posted at June 30, 2010 10:35 AM in Public Relations

[caption id="attachment_827" align="alignright" width="150" caption="Paula and George renew their vows with Pastor Mike Parise."][/caption] Paula & George Roberts were united in marriage on morning television Friday, June 25, 2010 – at Smashburger’s Stone Ridge location. The event, conceived and produced by esd’s public relations team, got...

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Posted at May 03, 2010 03:47 PM in Public Relations

San Antonio Sports’ Fit Family Challenge got a great start this weekend celebrating Cinco de Mayo with the Edgewood ISD.  More than 50 families walked with the Fit Family Challenge parade entry, carrying banners and signs asking parade watchers to join us! After the parade...

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Posted at July 16, 2009 01:58 PM in Public Relations
They were the talk of the town! And, why wouldn't they be with more than 54 broadcast media hits and print articles on the Shriners International Imperial Session July 5-9, 2009. The Shriners and their red fezzes had tongues wagging all over San Antonio. "We estimate those broadcast hits alone are worth $166,320 for our clients -- the Shriners," said Christine Kleha, President & CEO of esd&associates. "We worked with our media contacts and cultivated new sources. The esd team did an outstanding job," she said.
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Posted at June 30, 2009 10:31 AM in Public Relations
It’s something esd has practiced for a long time: press releases should contain enough information to catch an assignment editor’s interest, to cover the bare essentials and invite a reporter’s questions. “$25 Million Press Release,” by David Seaman on Entrepreneur (and repeated on Fox Business, where we found it) lists the steps to a successful press release:
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