News / Insights

Hospitals' New Cure for Slowed Revenue Growth

The Great Recession of 2008 has affected many businesses and has greatly changed the way companies do their marketing. Now every dollar counts and companies are trying to find innovative ways to get the highest return on investment. This has greatly impacted non-profit hospitals and has caused them to scramble and find ways to make up for the slowed growth.

Marketing to Cyber Monday Shoppers

What was known as the biggest shopping day of the year, Black Friday, is now a thing of the past. There is a new shopping trend on high alert and many consumers are now turning to online shopping for the hottest deals. According to CNET,...

My Personal Fitness Journey

It was this month last year that I embarked on a journey I never thought I’d find myself taking. I was almost 29 and had never before set fitness goals for myself. In fact, I was the last person I think anyone would have expected to...

Fresh purr-spective in advertising

We all know the Internet and social media have opened a variety of new ways to reach customers. Although traditional marketing methods continue to be utilized in the digital age, the online era has introduced us to the viral message. Viral messages tend to either...

Damage control for 2016: eight ways the year everyone hates can save some face

  2016 has an image problem. Granted, much of it is self-imposed, but 2016 is taking an absolute beating in the court of public opinion. Whether it was the constant strife of the Syrian civil war, the contentious and exhausting U.S. presidential election, the mosquito-borne threat of...