esd influences the consumer’s subconscious process
Effective messaging — formed through the combination of visual stimulus and compelling suggestion — jumps into the consumers’ thought process and triggers the purchase decision. With a background in sociology and psychology, esd’s creative strategies sell your products by influencing the consumer’s subconscious process.
Gerald Zaltman, a Harvard Business School professor, has determined that 95 percent of all purchasing happens through subconscious thought. From conceptualization through execution esd taps the human brain through strategies and creative communication to increase visibility, build recognition and associate a solid reputation for your company to drive sales.