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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

Shiner mobile

SUPPORTING BEER AFFINITY ANYTIME, ANYWHERE While it may be just the little brewery in Shiner, Texas, the Spoetzl Brewery produces a brand of beers with a not-so-little loyal following. From humble local roots to an ever-evolving line of delicious, classically

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Ride with a Mission

RAISING AWARENESS WITH TWO WHEELS If one person stands at the top of a hill and waves, she might get a passing glance, but that’s not enough to raise awareness. If 300 people representing a dozen different organizations stand on

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iDon’t smoking prevention campaign

DON’T HAVE TO AND DON’T WANT TO – SMOKE Seductive and addictive, tobacco presents a powerful challenge. For teenagers, it represents a torch of freedom, a quick route to adulthood and sophistication. The truth is: tobacco enslaves you to spend

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OwnUp, San Antonio

PET TRAINING A CITY Public relations and advertising often merge in the execution of a social marketing strategy. When the City of San Antonio set upon a goal of reducing the use of euthanasia in animal control, esd won a

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thank you, San Antonio

By the late 1990s, Bexar County Hospital had become the “stepchild” of the San Antonio medical community. While associated public health services and affiliates – community clinics, the transplant center, Texas Diabetes Institute – enjoyed public approval, the county hospital

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Talk It Up

CAMPAIGN ENCOURAGES TEENS A thin line separates normal teen angst and perilous teen depression. Faced with physical, social and psychological challenges, teenagers often ride a fairly wide spectrum of emotions. But teen depression can be dangerous, leading to decisions that

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rebranding San Antonio Shrine Auditorium

14,400 sq. ft. OF ECONOMIC POTENTIAL Already established as Alzafar Shriners’ public relations firm, esd and associates extended our partnership with the fraternal organization to rebrand, promote and co-manage the San Antonio Shrine Auditorium. a direct commitment to marketing the

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brand renewal membership drive

KEEPING COMMUNITY FIRST FIRST A well-established, regional not-for-profit medical care coverage provider, Community First Health Plans offers HMO services catering to the Medicaid, STAR‑ and CHIP‑eligible residents of an eight-county Central Texas area. Established in 1995 with an operating staff

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Guardian Angel

PROTECT AND SERVE IN MORE WAYS THAN ONE San Antonio AirLIFE, operated by University Health System and the Baptist Health System, has flown rescue and critical transfer missions for 20 years. AirLIFE came to esd with a new membership program,

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SeaWorld San Antonio

EXTENDING THE MAGIC THROUGH THE MARKET SeaWorld San Antonio has been an esd client‑partner for nearly 13 years. Our firm has created local marketing campaigns that have increased business and attendance for SeaWorld throughout the years. When SeaWorld needs to

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SAMMinistries Give Campaign

SAMMinistries Give Campaign a direct call-to-action makes it easier to overcome homelessness Founded in 1983 by four downtown churches confronted with a mounting population of transient homeless, SAMMinistries faced a disconnect between prevailing public perception and their current mission and

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Brand Standard

A FOUNDATION FOR THE LOGO Every interaction between people in your business – between staff and customers, between coworkers, even contact with vendors – shapes your brand more effectively than any other initiative you could implement. Your team needs to

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CONFIRMING GOOD TASTE Trumer Pils is a full-bodied pilsner based on a 400-year-old Austrian family recipe that arrived on American shores less than 10 years ago. The Gambrinus Company collaborated with the Sigl family of Salzburg to build a brewery

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No more “Average American” to reach

On the October 12 edition of American Public Media’s Marketplace, host Kai Ryssdal spoke with Ogilvy & Mather demographer Peter Francese about the continuing segmentation of our audiences.

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It may be a new era, but the principles remain…

Can you blog about Advertising in today’s world vs. advertising & marketing in the 70s and 80s. is easy…We’ve got it made! We have different resources for reaching our audience right at our fingertips. All we have to do is create the right message. How did agencies function without email, Wikipedia, on-line language translation, Twitter or Facebook?

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esd newsletter

esd social

esd & associates 03/13/18
A #behindthescenes look at our shoot with Spectrum Audiology to share their corporate overview and founding story. It’s projects like these that make us excited to see the outcome! #video #production #marketing #agency
esd & associates 02/22/18
Congratulations to Rudder Middle School who our client, Community First Health Plans awarded $1600 to as part of their Fall Ahead Contest! The money will go towards the school's community garden, and will help teach students about responsible sourcing and giving back.
esd & associates 02/19/18
A few captured moments from this weekends #BigGig presented by #thenonprofitcouncil. The Big Gig #SNL comedy show is a fundraiser that helps support local nonprofits in San Antonio.
esd & associates 02/17/18
We had so much fun this morning supporting our client Methodist Stone Oak Hospital at their Red Dress 5k Fun Run & Walk. #reddressrun #hearthealth #5K #agencylife
esd & associates 02/17/18
We live to support our clients Methodist Stone Oak Hospital, especially when they have free tacos. ❤️🌮 #tacolove #reddressrun