Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

into the wild

Traditional marketing isn’t going away and why should it? It still works when used correctly and strategically. But sometimes it helps to think outside of the traditional marketing box. Guerilla marketing relies on being creative and loud without the big

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Free Pregnancy Test campaign

DON’T BE SCARED, BE SURE Pregnancy can be one of the most exciting times in a woman’s life, but it can also be one of the most confusing, frightening and stressful. San Antonio’s Methodist Healthcare System had established multiple Family

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Trumer Pils mobile

FROM THE BRAUEREI TO THE BLACKBERRY The true beer aficionado can rarely be found cloistered inside, alone at his or her home office PC or laptop. More often than not, beer consumers are out and about, bonding with friends at

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Shiner mobile

SUPPORTING BEER AFFINITY ANYTIME, ANYWHERE While it may be just the little brewery in Shiner, Texas, the Spoetzl Brewery produces a brand of beers with a not-so-little loyal following. From humble local roots to an ever-evolving line of delicious, classically

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Ride with a Mission

RAISING AWARENESS WITH TWO WHEELS If one person stands at the top of a hill and waves, she might get a passing glance, but that’s not enough to raise awareness. If 300 people representing a dozen different organizations stand on

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iDon’t smoking prevention campaign

DON’T HAVE TO AND DON’T WANT TO – SMOKE Seductive and addictive, tobacco presents a powerful challenge. For teenagers, it represents a torch of freedom, a quick route to adulthood and sophistication. The truth is: tobacco enslaves you to spend

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OwnUp, San Antonio

PET TRAINING A CITY Public relations and advertising often merge in the execution of a social marketing strategy. When the City of San Antonio set upon a goal of reducing the use of euthanasia in animal control, esd won a

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thank you, San Antonio

By the late 1990s, Bexar County Hospital had become the “stepchild” of the San Antonio medical community. While associated public health services and affiliates – community clinics, the transplant center, Texas Diabetes Institute – enjoyed public approval, the county hospital

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Talk It Up

CAMPAIGN ENCOURAGES TEENS A thin line separates normal teen angst and perilous teen depression. Faced with physical, social and psychological challenges, teenagers often ride a fairly wide spectrum of emotions. But teen depression can be dangerous, leading to decisions that

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rebranding San Antonio Shrine Auditorium

14,400 sq. ft. OF ECONOMIC POTENTIAL Already established as Alzafar Shriners’ public relations firm, esd and associates extended our partnership with the fraternal organization to rebrand, promote and co-manage the San Antonio Shrine Auditorium. a direct commitment to marketing the

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brand renewal membership drive

KEEPING COMMUNITY FIRST FIRST A well-established, regional not-for-profit medical care coverage provider, Community First Health Plans offers HMO services catering to the Medicaid, STAR‑ and CHIP‑eligible residents of an eight-county Central Texas area. Established in 1995 with an operating staff

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Guardian Angel

PROTECT AND SERVE IN MORE WAYS THAN ONE San Antonio AirLIFE, operated by University Health System and the Baptist Health System, has flown rescue and critical transfer missions for 20 years. AirLIFE came to esd with a new membership program,

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SeaWorld San Antonio

EXTENDING THE MAGIC THROUGH THE MARKET SeaWorld San Antonio has been an esd client‑partner for nearly 13 years. Our firm has created local marketing campaigns that have increased business and attendance for SeaWorld throughout the years. When SeaWorld needs to

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SAMMinistries Give Campaign

SAMMinistries Give Campaign a direct call-to-action makes it easier to overcome homelessness Founded in 1983 by four downtown churches confronted with a mounting population of transient homeless, SAMMinistries faced a disconnect between prevailing public perception and their current mission and

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Brand Standard

A FOUNDATION FOR THE LOGO Every interaction between people in your business – between staff and customers, between coworkers, even contact with vendors – shapes your brand more effectively than any other initiative you could implement. Your team needs to

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esd newsletter

esd social

esd & associates 08/02/18
How important is event marketing? Read more to find out:
esd & associates 07/18/18
Happy Wednesday! Boost your mid-week productivity by reading our blog on essential plugins your website needs.
esdresults 05/24/18
Hi @CamillaR_TV! Could you please DM us in regards to a media opportunity? Thank you!
esd & associates 05/23/18
We are proud to announce that the Mission Solar, "Mission Ready" video won Telly Awards for Directing, Cinematography, and Direct Marketing of A Product! Learn about our award-winning video services at https://bit.ly/2s6WaJs.