People expect major employee health and wellness benefits from high profile businesses. What comes as a surprise, however, is when smaller organizations do their part to enhance employee health and wellness. San Antonio advertising agency, esd and associates, the city’s leading digital creative agency, has...

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esd & associate’s commitment to developing quality strategies and products has once again caught the eye of the San Antonio Business Journal. The annual “Best Of” edition of the San Antonio Business Journal hit stands June 24, 2011. esd & associates achieved top-of-the-list recognition in not just one,...

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Traditional marketing isn’t going away and why should it? It still works when used correctly and strategically. But sometimes it helps to think outside of the traditional marketing box. Guerilla marketing relies on being creative and loud without the big budget. Five campaigns this year...

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DON'T BE SCARED, BE SURE Pregnancy can be one of the most exciting times in a woman’s life, but it can also be one of the most confusing, frightening and stressful. San Antonio’s Methodist Healthcare System had established multiple Family Health Centers across the city to...

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FROM THE BRAUEREI TO THE BLACKBERRY The true beer aficionado can rarely be found cloistered inside, alone at his or her home office PC or laptop. More often than not, beer consumers are out and about, bonding with friends at a festival or social gathering or...

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SUPPORTING BEER AFFINITY ANYTIME, ANYWHERE While it may be just the little brewery in Shiner, Texas, the Spoetzl Brewery produces a brand of beers with a not-so-little loyal following. From humble local roots to an ever-evolving line of delicious, classically Bavarian-inspired beer, Shiner has expanded to win...

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RAISING AWARENESS WITH TWO WHEELS If one person stands at the top of a hill and waves, she might get a passing glance, but that’s not enough to raise awareness. If 300 people representing a dozen different organizations stand on the hill and wave, the public will...

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DON'T HAVE TO AND DON'T WANT TO - SMOKE Seductive and addictive, tobacco presents a powerful challenge. For teenagers, it represents a torch of freedom, a quick route to adulthood and sophistication. The truth is: tobacco enslaves you to spend money on a product that deteriorates your...

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PET TRAINING A CITY Public relations and advertising often merge in the execution of a social marketing strategy. When the City of San Antonio set upon a goal of reducing the use of euthanasia in animal control, esd won a competitive RFP process (from a field...

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By the late 1990s, Bexar County Hospital had become the “stepchild” of the San Antonio medical community. While associated public health services and affiliates – community clinics, the transplant center, Texas Diabetes Institute – enjoyed public approval, the county hospital had become the institution of...

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