Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

esd organizes press conference for 36-hour Enroll-A-Thon in Austin, Texas

Sendero Health Plans’ 36-hour affordable health insurance event, Enroll-A-Thon, was featured on multiple Austin-area media outlets. The all-night event, which ran from 7 a.m., March 27 through 7 p.m., March 28, was designed to allow the public to easily enroll

Read more ›

Why Your Healthcare System Must Market the Affordable Care Act

If your healthcare system isn’t “selling” the Affordable Care Act to your customer base, it’s a little late in the game but you still have nearly two months until the March 31 deadline to get with the program. The $64,000

Read more ›

Austinites Enroll in ACA Coverage Through Sendero Health Plans

Sendero Health Plans joined the Latino HealthCare Forum on Dec. 23 to help Austin residents enroll in health plans through the federal Health Insurance Marketplace. This event, featuring Sendero Health Plans at the Latino HealthCare Forum headquarters in Austin, helped

Read more ›

Sendero Health Plans Signs Up 150th Member via Health Insurance Marketplace

Central Texas’s only local, non-profit health insurance provider recently surpassed the century mark as Sendero Health Plans enrolled its 150th member in the Health Insurance Marketplace, CEO David Lamkin announced. Austinite Mark Morrow signed up for a silver plan using

Read more ›

Community First Health Plans Hosts Affordable Care Fair

To dispel myths about the federal Health Insurance Marketplace in San Antonio, Community First Health Plans (CFHP) teamed up with the UTSA Policy Studies Center to sponsor the Affordable Care Fair on Dec. 7 at UTSA’s Downtown Campus. The event

Read more ›

Sendero enrollee discusses ACA with HHS Secretary Sebelius

One of the first Central Texans to enroll in the Health Insurance Marketplace via Sendero Health Plans met with U.S. Health and Human Services Secretary Kathleen Sebelius Oct. 25 to discuss the Affordable Care Act (ACA) at the CommUnityCare offices

Read more ›

The Health Insurance Marketplace is Open For Business in San Antonio

Community First Health Plans (CFHP), the largest nonprofit health plan in the Greater San Antonio area, has entered into an agreement with the Centers for Medicare & Medicaid Services (CMS) to provide health insurance coverage through Qualified Health Plans on the federally-facilitated Marketplace. Under the Affordable Care

Read more ›

New York Times interviews CFHP President/CEO on opening day of Health Insurance Marketplace

Monday, Oct. 1, kicked off the start of open enrollment for the Health Insurance Marketplace. Participating health insurers were busy fielding calls from the public as technical problems affected the federal government’s Web site www.healthcare.gov. More than 2 million people

Read more ›

esd newsletter

esd social

esd & associates 08/15/19
20,000 passengers have tried VIA Link, a "smart transit" option that provides shorter waits and faster connections with app-based booking and rides tracking within the VIA Link service area.
esd & associates 08/08/19
Happy Birthday to our Web Developer, Aaron! We're so happy to celebrate you today.
esd & associates 08/06/19
Meet Our Intern Tristen! "I thoroughly enjoyed my time at esd. The esd team truly exceeded my expectations of what I thought it would be like as an intern. I was challenged, taught, and encouraged. I am thankful for the people who helped me start my growth as a business professional and am excited to continue learning and gaining experience in the marketing industry. With graduation in the near future, I hope to find a marketing position with a company that advocates for saving marine life, while continuing my education with a graduate degree in Integrated Marketing Communications from the University of Mississippi :)"
esd & associates 07/09/19
Meet Our Intern Madison! "As an intern at esd I was welcomed with my first real office work environment. I was able to use what I have learned in my courses at school and put them into real world projects. Networking, filming and editing for our big name clients has really helped me fill out my film reel and resume. Using new equipment and software outside the classroom has been a real perk of this internship. I have been taken in by all parts of the esd team, helping across all departments for projects, and learning things from everyone and their jobs at esd. Gaining as much knowledge and more skills to make me more well versed in my field. After college, I am looking forward to working on more video productions for film in Austin and making a name for myself as a director."
esd & associates 06/25/19
A recent Harvard Business Review Analytic Services survey revealed that only 22% of companies have access to real-time metrics that impact customer experience. That means nearly 80% of companies are putting their customer loyalty at risk. Leader, Follower, Laggard: Which Are You?