When considering social media marketing, B2B companies tend to be excited by the opportunities to forge deep customer relationships through LinkedIn and Facebook, but they often struggle to find effective ways to execute social media tactics without a strategy. Before diving in, it is important to...

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esd’s mobile site went live this week, compressing our big, beautiful website onto 3 x 2 inch mobile display. While the advantages of mobile are obvious for retail businesses, why would a b2b site like esd try to distill its essential information onto the small...

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