Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

Are the websites you visit secure?

HTTPS: It’s More Than Security. Chances are you have visited a secure website with a URL starting with “HTTPS” (Hypertext Transport Protocol Security). This is commonly used for shopping, banking or e-commerce websites, but this security is also important for

Read more ›

The Importance Of Grammar

The Importance of Grammar  In today’s technological society, many first impressions are not made face-to-face. Instead, website copy, printed collateral, and emails often serve as the initial contact between companies and potential clients. It has become increasingly important to take

Read more ›

Graphic Design Trends In 2018

Graphic Design Trends In 2018 Whether you are looking for inspiration for a new design or just want to learn about this year’s trends, look no further. 2018 is full of great design trends I’m sure will get those creative

Read more ›

Commit to Blogging and Social Media for a Better PR Strategy

Whether marketing surgical devices or craft beer, you may be wondering why competitors are fast becoming the go-to subject matter experts in key industry media channels. Is it perhaps their good luck, charisma, great PR – or something more? Whatever

Read more ›

Are There Any Blogging Secrets Left?

Before sitting down to write this blog post, I did my usual due diligence via Google to find how many articles contained the words blogging secrets. It took Google less than a half-second to discover about 22 MILLION results with

Read more ›

Keep It Simple, Not Stupid!

Are you still struggling to prevent jargon from seeping into your marketing messages, thus diluting the calls-to-action you crafted so carefully?

Read more ›

How to Promote Your Blog: Part II

Struggling to get more exposure for your blog? Read our second post on how to promote your blog to get even more tips on generating buzz online.

Read more ›

How to Promote Your Blog: Part 1

Discover how to promote a blog online and enjoy increased awareness, traffic, and SEO.

Read more ›

How to Repurpose Content Series, Part II: Blog Posts

Don’t let an amazing blog post go to waste. Learn how to repurpose content to save time and energy while maximizing SEO efforts.

Read more ›

How to Repurpose Content Series, Part I: Facebook Posts

Think you don’t have to time to brainstorm and write new content for every medium? Stop posting in separate silos–creating stand-alone content for each medium is highly inefficient. Learn how to master social content strategy and repurpose content across many mediums.

Read more ›

Choosing the Right RSS Feed Reader for Content Curation

Google Reader is phasing out this summer. If your business needs to follow RSS feeds for content curation, try one of our suggested tools.

Read more ›

Three Easy Ways to Come up With Blog Post Ideas

Are you out of ideas for your blog posts? Stop struggling and use these three easy methods to make sure you always have a long list of blog post topics ready.

Read more ›

turn prospects into customers

Gone are the days of traditional marketing, especially with all of the information available on the Internet today. Conventional advertisements that scream “buy my product” or “use my service” are just not going to cut it anymore. Now, especially, is

Read more ›

the dos and don’ts of blogging

There are more than 178 million blogs on the Internet today. In fact, on WordPress, alone, there are nearly 392 million blog readers per month. Getting these millions of readers to view your company’s blog requires more than just engaging

Read more ›

blogging – why bother?

Imagine it: it’s a Thursday afternoon and the end of the workweek hovers tantalizingly close. It’s a slow day, and you have just one or two more loose ends to tie up. What do you do in these moments of

Read more ›

esd newsletter

esd social

esd & associates 09/06/18
Our client LUCHA, an HIV and substance abuse prevention program for young people in Bexar County, was featured on KENS 5 & Kens5.com's Real Men Wear Gowns segment highlighting how the organization is helping educate Bexar County youth. Interested in website design, video production, or branding? Contact us today! #thatluchalife
esd & associates 08/23/18
From #Millennials to #BabyBoomers, how do you reach different generations?
esd & associates 08/02/18
How important is event marketing? Read more to find out:
esd & associates 07/18/18
Happy Wednesday! Boost your mid-week productivity by reading our blog on essential plugins your website needs.