Posted at September 16, 2013 10:00 AM in Agency
So, you’ve started using the techniques described in our previous post – from pinging to guest posting and a comments field – and have made some important strides toward improving your company’s outreach. However, you’re still not getting the awesome results for which you hoped. This second set of seven more ways to promote your blog posts gets more granular about the tactics you and your business can take to improve the state of your blog. Most of these steps focus on the behind-the-scenes strategies that will force you to do some thinking and planning to get more concrete results.
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Posted at September 04, 2013 10:00 AM in Agency
So your company has finally seen the light and stuck a toe in social media waters by launching a blog. Welcome to the party! It's a terrific way to market what your company does well, connect with like-minded people (customers), support search engine optimization (SEO), and establish it as a subject matter expert standing head-and-shoulders above the crowd. Many businesses new to blogging believe that creating captivating content and posting it on a content management system are the two most important steps to take. However, there’s a third step that many neglect: How to promote your blog! The greatest blog content in the world does your business -- plus all of those customers you want to attract -- no good if they can't find it.
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Posted at July 15, 2013 12:09 PM in Agency
This is the second of a five-part series on how to repurpose content to save time and increase exposure. Today, we’re going to explore how to repackage content that originates with a blog post. Check out our last post about how to repurpose Facebook content. 
Creating stand-alone content for every medium is time-consuming and exhausting. There's no need to waste time generating separate ideas for dozens of different mediums. Using social content marketing to repackage this material across mediums increases your efficiency and multiplies your chances of earning exposure.
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Posted at June 26, 2013 01:06 PM in Agency
This is the first of a five-part series on how to repurpose content to save time and increase exposure. Today, we’re going to explore how to repackage content that originates with a Facebook contest.  Think you don’t have to time to brainstorm and write new content for every medium? Stop posting in separate silos. Creating stand-alone content for each medium is highly inefficient. When you cross-pollinate and repackage content across mediums, you save time and energy, and give your campaigns more momentum than ever. Use this example to see how you can take one piece of content and turn it into a multi-channel campaign.
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Posted at June 21, 2013 09:29 AM in Agency
With the end of Google Reader approaching July 1, how many content curators still haven’t decided on a RSS feed reader option? Not as many as you’d think, considering the dearth of articles on the Internet about making a change and the attitude of many content curation junkies like me who have been married to their RSS feed readers and still don’t quite believe Google is abandoning us. But it’s time to find a new tool.
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Posted at June 17, 2013 03:34 PM in Agency, Content marketing
It’s old news that businesses should blog. Taking the time to blog positions you as an expert in your field, boosts SEO, increases traffic, and builds trust. It’s the perfect place to share tips, trends, and industry insight, and occasionally brag about your company’s accomplishments. However, if you blog frequently, you will probably run out of topic ideas from time to time. Use these three easy methods to bust through writer’s block and keep your blog fresh.
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Posted at December 06, 2012 09:29 AM in Agency
Gone are the days of traditional marketing, especially with all of the information available on the Internet today. Conventional advertisements that scream “buy my product” or “use my service” are just not going to cut it anymore. Now, especially, is the time to turn to content marketing. 
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Posted at November 28, 2012 10:14 AM in Agency
There are more than 178 million blogs on the Internet today. In fact, on WordPress, alone, there are nearly 392 million blog readers per month. Getting these millions of readers to view your company’s blog requires more than just engaging and interesting content. It involves an understanding of what works and what doesn’t in the world of blogging.
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Posted at July 21, 2011 12:34 PM in Agency

Imagine it: it’s a Thursday afternoon and the end of the workweek hovers tantalizingly close. It’s a slow day, and you have just one or two more loose ends to tie up. What do you do in these moments of languid semi-productivity? Many find themselves tempted...

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