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Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

Are the websites you visit secure?

HTTPS: It’s More Than Security. Chances are you have visited a secure website with a URL starting with “HTTPS” (Hypertext Transport Protocol Security). This is commonly used for shopping, banking or e-commerce websites, but this security is also important for

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The Importance Of Grammar

The Importance of Grammar  In today’s technological society, many first impressions are not made face-to-face. Instead, website copy, printed collateral, and emails often serve as the initial contact between companies and potential clients. It has become increasingly important to take

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Graphic Design Trends In 2018

Graphic Design Trends In 2018 Whether you are looking for inspiration for a new design or just want to learn about this year’s trends, look no further. 2018 is full of great design trends I’m sure will get those creative

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Four Podcasts Every Designer Should Listen To

These days, my mornings entails groaning at my alarm, snoozing it for another 10 minutes, and finally scrolling to my Podcasts app and clicking “play” to start off my day. And it looks like I’m not alone; in the past four years, the amount of people listening to podcasts has close to doubled, with 67 million Americans listening to podcasts every month!

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Design Trends Emerge, Helping Websites Evolve with Customers

The art of design is constantly changing, and this is especially evident in web design. Changes in community taste, technology and art are always reflected in the current state of web design. Designers are stretching the limits looking for the

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When a Small Business Should Consider a Logo Change

Many people confuse a logo for branding. We examine four reasons why a small business might consider changing its logo and the best practices for rolling out the change.

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Branding in Action: 10 Tips for Naming a Company

Do you have a great business idea but have no idea how to name a company? Read our 10 best tips on naming a business or campaign.

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7 Things You Need to Know About Digital User Experience

As most brand touch points have shifted from being primarily offline to online, mastering digital user interface (UI) and user experience (UX) is increasingly important. Are you designing your site and apps to enhance the digital user experience?

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what’s in a name?

Hopefully by now, you know that vanity URLs exist on Facebook. However, the crowded social network won’t just automatically assign your business page its own vanity URL upon page creation. You need to ask for this special marketer privilege. Although

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professional brand management – lessons from the jersey shore

Not everyone from Jersey is a “guido” or a “guidette,” but the Jersey Shore’s small cast of eight have created personal brands so strong and pervasive, that they have completely defined the way the public views New Jersey. Consider your personal

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into the wild

Traditional marketing isn’t going away and why should it? It still works when used correctly and strategically. But sometimes it helps to think outside of the traditional marketing box. Guerilla marketing relies on being creative and loud without the big

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short bre.ad

Are you having trouble promoting a product or cause without being overly in-your-face to followers? Sure, you might be passionate about clean water in Africa or Lady Gaga but not all day everyday. When it comes to shortening URLs, bit.ly

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how may I help you?

Whether you deal in retail, healthcare, hospitality or non-profit resources, chances are that customer service matters to your business. Your customers are your fans, your supporters, your inspiration and your income. Their satisfaction is paramount to your success in the

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esd & associates 09/06/18
Our client LUCHA, an HIV and substance abuse prevention program for young people in Bexar County, was featured on KENS 5 & Kens5.com's Real Men Wear Gowns segment highlighting how the organization is helping educate Bexar County youth. Interested in website design, video production, or branding? Contact us today! #thatluchalife
esd & associates 08/23/18
From #Millennials to #BabyBoomers, how do you reach different generations?
esd & associates 08/02/18
How important is event marketing? Read more to find out:
esd & associates 07/18/18
Happy Wednesday! Boost your mid-week productivity by reading our blog on essential plugins your website needs.