B2B marketing has changed, and customers are contacting brands far later in their buying cycle,thereby reducing the influence or corporate sales teams. This places pressure on the CMO to make every brand touch point matter. We offer a few tips for helping CMOs cope with this changing landscape as digital technology changes how brands engage with customers.
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Introducing the esd Media Library
At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.