Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

Effective Holiday Marketing Campaigns

Amidst the hustle and bustle this holiday season, you might notice a creative marketing campaign capturing your attention. Sometimes it might feel as if brands are spamming you with holiday emails, social media posts and TV commercials. These marketing tactics

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Are the websites you visit secure?

HTTPS: It’s More Than Security. Chances are you have visited a secure website with a URL starting with “HTTPS” (Hypertext Transport Protocol Security). This is commonly used for shopping, banking or e-commerce websites, but this security is also important for

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The Importance Of Grammar

The Importance of Grammar  In today’s technological society, many first impressions are not made face-to-face. Instead, website copy, printed collateral, and emails often serve as the initial contact between companies and potential clients. It has become increasingly important to take

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How Often Should You Be Posting On Social Media?

  The amount of social media content a user sees in a day is overwhelming – almost as overwhelming as trying to figure out how your content fits into that queue.   Posting and planning your posts can often leave

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Graphic Design Trends In 2018

Graphic Design Trends In 2018 Whether you are looking for inspiration for a new design or just want to learn about this year’s trends, look no further. 2018 is full of great design trends I’m sure will get those creative

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Taking The Next Step Forward: From Mobile Site to Mobile App

The business world is going mobile as handheld devices are quickly becoming a primary portal for business transactions and customer outreach. Even Google is recognizing that more users turn to their phones, so mobile websites have now become a necessity

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Using Facebook Ads to Increase Your Audience

Do you find that your Facebook audience isn’t growing how it once was or has become stagnant? It might be a good time to look into Facebook ads to increase your reach and hopefully attract the right audience to your

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Know Who Your Audience Is Through Behavioral Targeting

  You now have the approval to begin your digital marketing campaign across various social networks—great! So how do you ensure that your content is seen by your followers on Facebook, Twitter, LinkedIn and others, and you are able to

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All Digital Media Starts With User-Centered Design

User experience (UX) is a topic you don’t hear about until someone complains that a digital platform is not intuitive or user-friendly. UX should be part of the design process from the early design concepts through the final programming and

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The Top 5 B2B Social Media Trends To Watch

When considering social media marketing, B2B companies tend to be excited by the opportunities to forge deep customer relationships through LinkedIn and Facebook, but they often struggle to find effective ways to execute social media tactics without a strategy. Before

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A Simple Primer to Shooting Your Own Web Video the Right Way

Videos can do wonders in boosting your content marketing. After all, what is more entertaining than watching a video? This primer will help you make great looking videos without having to invest thousands of dollars in equipment.

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Keep It Simple, Not Stupid!

Are you still struggling to prevent jargon from seeping into your marketing messages, thus diluting the calls-to-action you crafted so carefully?

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4 Reasons Why Your Tech Companies Need Content Marketing

If your tech companies are not involved in the content marketing craze, then here are 4 benefits you are missing out on.

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Content Marketing in 5 Basic Steps

Everyone’s jumping on the content marketing bandwagon, but is anyone actually doing it well? Reduce the complexity by following 5 simple steps.

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8 Tips for Becoming a More Brilliant Writer

Read these eight powerful tips to learn how to become a better writer right now. You’ll leave with the inspiration you need to create brilliant content.

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esd & associates 07/09/19
Meet Our Intern Madison! "As an intern at esd I was welcomed with my first real office work environment. I was able to use what I have learned in my courses at school and put them into real world projects. Networking, filming and editing for our big name clients has really helped me fill out my film reel and resume. Using new equipment and software outside the classroom has been a real perk of this internship. I have been taken in by all parts of the esd team, helping across all departments for projects, and learning things from everyone and their jobs at esd. Gaining as much knowledge and more skills to make me more well versed in my field. After college, I am looking forward to working on more video productions for film in Austin and making a name for myself as a director."
esd & associates 06/25/19
A recent Harvard Business Review Analytic Services survey revealed that only 22% of companies have access to real-time metrics that impact customer experience. That means nearly 80% of companies are putting their customer loyalty at risk. Leader, Follower, Laggard: Which Are You?
esd & associates 06/14/19
Heat AI is a new practice created by the agency that uses artificial intelligence to find trends and conversations on social media that are predicted to spike in popularity 72 hours before they peak, with a self-reported 70 percent accuracy rate. What are your thoughts on AI and predicting viral content?
esd & associates 06/03/19
Thinking about a marketing strategy for your nonprofit can be overwhelming, but with a little planning and well-set goals, you can ensure your nonprofit organization does not get lost in the shuffle.
esd & associates 05/08/19
“I believe the future is private,” #Zuckerberg said. “This is the next chapter for our services.” What are your #thoughts on #Facebook's new redesign?