Posted at February 18, 2013 05:07 PM in Agency
By nature, whitepapers provide fact-based solutions to consumers’ sometimes-complex problems. These whitepapers encourage consumers to purchase your company’s products or services because, according to the facts in the whitepaper, these products and services are the solution being sought. If written effectively, these whitepapers can become an integral component of your company’s content marketing strategy.
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Posted at December 06, 2012 09:29 AM in Agency
Gone are the days of traditional marketing, especially with all of the information available on the Internet today. Conventional advertisements that scream “buy my product” or “use my service” are just not going to cut it anymore. Now, especially, is the time to turn to content marketing. 
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Posted at July 18, 2012 04:23 PM in Agency
Keeping a company’s blog fresh is hard. We should know. We add to ours regularly. Each piece starts with an idea that must then be fleshed out by research, original thought, and clear storytelling. It’s a lot to do and without a fulltime writer on staff or contracted with your organization, maintaining a healthy blog is a tall order to fill. That’s where an RSS feed can come in handy. Explore the option of integrating an RSS feed into your website and get all the SEO benefits of a fulltime blog, without getting weighed down by the fulltime focus.
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Posted at July 17, 2012 10:49 AM in Agency
Websites, even the most visual, require words. Why? Non-readers beware: as much as you may skim from subtitle to subtitle and jump from image to image, search engines do not. They crawl quickly, but efficiently, through each and every website they index spotting and ranking the site content based on items like top keywords and key phrases. SEO or Search Engine Marketing is alive and well – so, to make your website its most visible, design your content for both human eyes and the search engines.
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