Your Digital Marketing Source

Introducing the esd Media Library

At esd, we write white papers on a broad variety of digital media topics, from lead nurturing and email marketing to search engine optimization and B2B buyer personas. Consult our media library for in-depth answers to all your digital media questions.

Blog Archives

The Importance Of Grammar

The Importance of Grammar  In today’s technological society, many first impressions are not made face-to-face. Instead, website copy, printed collateral, and emails often serve as the initial contact between companies and potential clients. It has become increasingly important to take

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Four Podcasts Every Designer Should Listen To

These days, my mornings entails groaning at my alarm, snoozing it for another 10 minutes, and finally scrolling to my Podcasts app and clicking “play” to start off my day. And it looks like I’m not alone; in the past four years, the amount of people listening to podcasts has close to doubled, with 67 million Americans listening to podcasts every month!

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professional brand management – lessons from the jersey shore

Not everyone from Jersey is a “guido” or a “guidette,” but the Jersey Shore’s small cast of eight have created personal brands so strong and pervasive, that they have completely defined the way the public views New Jersey. Consider your personal

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blogging – why bother?

Imagine it: it’s a Thursday afternoon and the end of the workweek hovers tantalizingly close. It’s a slow day, and you have just one or two more loose ends to tie up. What do you do in these moments of

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the pluses of google+

Last Tuesday, July 5, Internet search engine giant, Google, threw a veritable lightening bolt onto the online landscape – one that, at least initially, has rocked social media to its core. The new project, Google+ has sparked an onslaught of

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the app invasion

You wake up, check your email on your iPhone—there’s one app. Browse Facebook, Twitter, The Wall Street Journal all on your iPad—that makes four apps used before you even go to work. Sure, you’re on the Internet, but you’re not

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into the wild

Traditional marketing isn’t going away and why should it? It still works when used correctly and strategically. But sometimes it helps to think outside of the traditional marketing box. Guerilla marketing relies on being creative and loud without the big

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qr codes – giving the hyperlink a facelift

From the coffee shop on the corner to the park’s pondside benches; we can all connect to some sort of Internet capable, wireless web matrix. Whether on our laptops or on our phones, we constantly have access to the web

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short bre.ad

Are you having trouble promoting a product or cause without being overly in-your-face to followers? Sure, you might be passionate about clean water in Africa or Lady Gaga but not all day everyday. When it comes to shortening URLs, bit.ly

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Want more from your Photoshop?

Adobe Photoshop is a massive utility program for creating and editing images. If you’re like me, you learn one or two cool tricks and get confused when you want more from the program. We’ve found an excellent set of short

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esd newsletter

esd social

esd & associates 21h
Meet our new Social Media Strategist! Paloma has a knowledgable background in Social Media, PR, and Communications. Her passion for Digital Marketing is what sets her above the rest when it comes to all things involving creative content. She enjoys going hiking, practicing her calligraphy, and spending time with her two adorable dachshunds. We are thrilled to have her on the team! #GetToKnowESD
esd & associates 08/15/19
20,000 passengers have tried VIA Link, a "smart transit" option that provides shorter waits and faster connections with app-based booking and rides tracking within the VIA Link service area.
esd & associates 08/08/19
Happy Birthday to our Web Developer, Aaron! We're so happy to celebrate you today.
esd & associates 08/06/19
Meet Our Intern Tristen! "I thoroughly enjoyed my time at esd. The esd team truly exceeded my expectations of what I thought it would be like as an intern. I was challenged, taught, and encouraged. I am thankful for the people who helped me start my growth as a business professional and am excited to continue learning and gaining experience in the marketing industry. With graduation in the near future, I hope to find a marketing position with a company that advocates for saving marine life, while continuing my education with a graduate degree in Integrated Marketing Communications from the University of Mississippi :)"
esd & associates 07/09/19
Meet Our Intern Madison! "As an intern at esd I was welcomed with my first real office work environment. I was able to use what I have learned in my courses at school and put them into real world projects. Networking, filming and editing for our big name clients has really helped me fill out my film reel and resume. Using new equipment and software outside the classroom has been a real perk of this internship. I have been taken in by all parts of the esd team, helping across all departments for projects, and learning things from everyone and their jobs at esd. Gaining as much knowledge and more skills to make me more well versed in my field. After college, I am looking forward to working on more video productions for film in Austin and making a name for myself as a director."